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If you run a business in Dubai, you would have had at least 100+ people reach out to you offering their services for both PPC and SEO, always suggesting that one is better than the other, but today let’s break things down a bit – let’s talk about what you should choose if you are running a business in Dubai or any part of the UAE. Here goes the battle – PPC vs SEO:
PPC (Pay Per Click)
PPC model in all simplicity is where you select a bunch of keywords and start paying Google to start showing you in the search results. Here, the results are mostly very immediate (if you are doing it the right way and have right PPC agency in Dubai behind you) but you will always face a budget constraint no matter which product or service you are promoting.
A Common Misconception
A common misconception in Dubai is that the day you start your PPC campaign, you’ll start getting leads/sales or whatever your objective but that’s not quite true. There are a lot of factors that come into play when running a PPC campaign. For e.g. your conversion tracking, ad account history, conversion history, landing page optimization and a lot more. Yes, it is a very good tool for lead generation in Dubai but you need patience in this as well.
You will spend some portion of your budget on the learning process to identify what works for you and what doesn’t.
Accounts for Variations
Every person in Dubai has a different way of searching for the same thing and with a PPC campaign with keywords set on broad match, you are catering to variations of their searches while keeping the core theme intact, however on SEO, you are targeting for exact match keywords primarily with a little spillover for other variations that might come in. In this way, a PPC campaign helps in scaling your conversion efforts a lot better than SEO activity.
Getting Results
Yes, it is true that getting results via a PPC campaign in Dubai comes a lot earlier than an SEO campaign, but there is a catch – there will always be someone trying to outbid you with their budgets, ultimately leading to a higher share of impressions, which will make you push your budgets even further. Thus moving in an endless cycle of constant attention to budgets and competition.
SEO (Search Engine Optimization)
The SEO model is basically an organic version of PPC – where you are trying to convince Google and the rest of the world that you are the main authority when it comes to a particular keyword/keyphrase. This is no easy feat and requires a long series of actions to make it work. So, if someone is coming up to guarantee that your keywords will start ranking on Google as soon as you join them, they don’t know what they’re doing in the first place.
A Common Misconception
Just like PPC, there is also a common misconception in SEO that you will start getting leads immediately as you start your SEO campaign or onboard a new agency. Again, it takes a lot of effort and time to fix on-page issues, create relevant URL structures, update website content, and create backlinks.
Builds Authority
The best thing about SEO is it builds your brand’s authority over the internet. If you are one of the first responses that comes up when people search for your industry or service, then you people start taking your brand a bit more seriously. There is this internal urge to trust people on the first page of Google for some reason and its not wrong either. It does take a lot of time and effort to reach that level of authority.
Getting Results with SEO
As an SEO agency in Dubai, we have worked with a lot of clients in the UAE to deliver exceptional results. Our client UniTrust Insurance Broker, a prominent insurance broker in Dubai receives 150-300 monthly leads through our SEO activity only, but it took us a couple of years to reach this position and ultimately reduce our spends on PPC campaigns.
So, getting results from SEO is slow but if done correctly, it can bring a continues flow of new leads to your business easily in Dubai.
PPC vs SEO – Who Wins The Battle?
PPC vs SEO is probably not the right way to approach this. They are both ammunition in your arsenal of getting quality traffic and business. Use them wisely and you’ll do wonders.
Want someone to run PPC campaigns or SEO campaigns for your business? We can help you out.