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If you are running a business in the UAE, you can choose from multiple b2b lead generation strategies. There is no one right way to reach your target; the bottom line (quality leads & sales) matters in the end. So, today let’s talk about a few b2b lead generation strategies you can use for your UAE business.
Meta Ads for B2B Lead Generation
As a leading lead generation company in Dubai, working with multiple B2B clients in the region, we have seen that Meta ads deliver the quickest results – but there is a catch. You need to know a little technicality before getting results. The following things matter when it comes to b2b lead generation:
Your Creative Matters
Yes, audience targeting is important, but what’s more important is creative targeting. What do we mean by this? Well, the ad that you are creating needs to resonate with the audience that you are selling too. Here are a few examples of ads that have delivered best results for our clients:
Ad type: Static
Platforms: Facebook and Instagram
Audience: Corporate
Ad Objective: Instant Forms
Client: AlignnEficient
This format of listing down why choosing you can be a good choice instantly resonates with the corporate audience that you are targeting, and the results are quite good for this ad format – tried and tested with multiple other clients from the UAE region.
Data Connections Matter
Your Meta pixel connected to your website and your CRM is very important because it feeds the right info to the ad account about what matters and what doesn’t. An incorrect configuration of the connection can lead to expensive leads that are still irrelevant (as we’re sure you would have received).
If you do use a CRM but don’t have a two-way integration with your Meta ad account, you cannot bid for quality leads. If your CRM (for e.g. the free version of HubSpot) does not allow this, you can use a third-party automation tool like make.com to make it happen. That’s what we use for ourselves and have seen pretty remarkable results after the implementation.
So yes, you can get good b2b results from social media ads, but you need to have the right technicality in place in order to achieve that.
Google Ads for B2B Lead Generation
Google ads can be overwhelming and feel too expensive for some companies, but as a PPC agency in Dubai, we’ve seen some amazing results for our clients as a part of our b2b lead generation strategies. Again, there are a few things that you need to consider when running your campaigns – specially on PPC:
Choosing the Right Keywords
Yes, the Google ads keyword planner is a good tool to find good keywords, but that alone is not enough. With all the competition in companies using PPC as a part of their b2b lead generation strategies, its important to get a deeper insight. A tool like Ahrefs, which in addition to being an amazing tool for SEO, can also help you identify potential keywords for your campaigns, competitor ads running on those keywords and all the other keywords that your competitors are potentially using. With this insight, you don’t have to re-invent the wheel as you get an insight about what’s already working for others and can include that in your strategy as well.
Constant Optimization
It doesn’t just end with choosing the right keywords. You have to constantly optimize your keywords keeping a close eye on actual search terms that are triggering your ad and removing irrelevant ones from the campaign to avoid wastage. In addition to this, you have to also keep optimizing your landing page so that it remains aligned with your campaign and your audience. A good landing page can make all the difference in the world for a PPC campaign.
Client: UniTrust Insurance Brokers
Campaign: PPC for Group Medical Insurance
Offline Data Update for B2B Lead Generation Strategy
Another thing similar to Meta here is the important of offline data. Since most conversions for b2b campaigns happen offline, its important to attribute the lead quality and conversion to the keyword/ad/landing page that triggered it in the first place. For this, you have to configure offline conversion tracking. This will update the status of leads that are generated through your Google campaigns and if you have sufficient data, you can optimize your campaigns for qualified leads and converted leads instead of only raw lead.
Word to the wise – Google ads need their share of budget wastage to be honest. Until there isn’t any conversion data in the ad account, its better to run your campaigns for traffic with the right keywords, ad copies and landing pages, and then once you have sufficient data, you can start optimizing for raw leads, followed by qualified leads and then ultimately converting leads.
Summing Up Paid B2B Lead Generation Strategies
So there you have it. Two amazing b2b lead generation strategies that can start getting you results almost instantly. But like any other prominent strategy, you need the right people to handle the implementation and optimization of these strategies. This is where we come in. With 10+ years in the industry and serving clients from multiple parts of the world, we have unlocked a few tricks that can set you up nicely.
So, how about we book a meeting to take things forward?