Qualified Pipeline for a Property Developer
Case Study.
A property developer had tried performance marketing before and was getting leads — but quality was poor. Sales teams were wasting time on unqualified enquiries, driving up the true cost per sale to an unsustainable level.
400+
Total Leads
60–70%
Qualification Rate
3 Months
Ramp-Up Period
The
Story.
How we helped Regional Property Developer achieve exceptional results.
01 — The Challenge
A property developer had tried performance marketing before and was getting leads — but quality was poor. Sales teams were wasting time on unqualified enquiries, driving up the true cost per sale to an unsustainable level.
02 — Our Solution
We rebuilt the paid media approach from the ground up, using Lookalike Audiences modelled on existing high-value buyers, precision location targeting, and Google PPC to capture active searchers. Better conversion signals were fed back into the platforms continuously, and landing page alignment was tightened to maintain lead quality through the funnel.
03 — The Results
400+ leads generated with a 60–70% qualification ratio — well above the industry average of 20–35%. A consistent, high-quality pipeline delivered to the sales team within a 3-month ramp-up.
