Reaching International Property Investors via Paid Social
Case Study.
A real estate agency needed to reach investor-profile audiences outside their local market and convert them into qualified property enquiries. The challenge was achieving this precision on a lean monthly budget, targeting audiences in specific investor-dense regions overseas.
AED 8–10K
Monthly Ad Spend
38%
Lead Qualification Rate
The
Story.
How we helped International Real Estate Agency achieve exceptional results.
01 — The Challenge
A real estate agency needed to reach investor-profile audiences outside their local market and convert them into qualified property enquiries. The challenge was achieving this precision on a lean monthly budget, targeting audiences in specific investor-dense regions overseas.
02 — Our Solution
We constructed investor-profile audiences using demographic, interest, and behavioural signals to identify high-net-worth individuals with property investment intent. Ad creative was built around the specific motivators for cross-border investors — investment returns, residency benefits, and off-plan opportunities. A tailored landing experience was built to optimise international enquiry quality.
03 — The Results
38% of all leads generated were sales-qualified — well above the industry standard, even for a cross-border investor targeting campaign operating on an AED 8–10K monthly budget.
