Running a business in the UK? You know the online world is the place to be. But getting noticed? That can feel like a headache, right? At Forward Digital Consultancy, we get it. We’re here to help you build landing pages that convert. This isn’t just about pretty design, it’s about getting leads and sales. Whether you’re thinking about HubSpot landing page templates, building an effective e-commerce landing page, or seeking landing page design services, this guide will give you the lowdown.
The Must-Haves: Your Landing Page Checklist
Let’s get down to brass tacks. Here’s what you need to have a high-converting e-commerce landing page. Think of it as your recipe for online success.
1. A Killer Headline and Compelling Subheadline
Think of your headline as your first date. It’s your ONLY shot at catching someone’s eye. It’s gotta be good! A strong subheadline is then like the follow-up conversation that keeps them hooked.
- Keep it simple: Get to the point!
- Speak their language: Talk user-first.
- Test, test, test! A/B testing is your friend.
Latest Trend: Consider personalizing the headline based on where the user is or what they’ve been looking at. Think about a local pizza place using “Craving Pizza Near You?” Power words can make a world of difference, too.
2. Engaging Visuals (Image or Video)
Humans are visual creatures. A great image or video can make or break your page. Seriously!
- Video Rules: Wordstream shows that video can increase conversions by 80% or more!
- Images are fast to process: Use high-quality, relevant images that showcase your offer.
Latest Trend: Short, engaging videos that show your product in action, and customer stories. Wistia, Vidyard, Cisco, and Wyzowl can show you lots about video impact..
3. A Clear and Concise Value Proposition
Don’t just list features; explain why they should care.
- Focus on the ‘why’: Solve a problem, offer a perk, make their life easier.
- Keep it readable: Bullet points and short paragraphs are your best buddies.
- Your key benefits. List the 3-4 biggest ones!
Latest Trend: Use testimonials that can build trust. The more social proof, the better! Sources include the Content Marketing Institute.
4. A Rock-Solid Call-to-Action (CTA)
Your CTA is your “go” button. It tells people what to do next. It has to stand out and be irresistible.
- Make it visible: Keep the CTA above the fold so people don’t scroll.
- Be direct: Use action words like “Get Started,” “Download Now,” or “Try Free.”
- Test different looks: Experiment with button colors, wording, and positions until you find the perfect fit.
Latest Trend: Customise your CTA! If possible, use past behaviours to offer what they are likely after! Neil Patel and WordStream have content on this.
5. Social Proof
People trust people, not just businesses. Build your credibility. Reviews, testimonials, logos – use them all!
- Testimonials: Displaying testimonials, case studies, or a brand’s recognition is great! Reviews are seen as more trustworthy than marketing statements
- Let Them See It: Testimonials or reviews can increase conversion rates and earn more trust.
Latest Trend: Live social media feeds and customer stories are the way to go.
6. Mobile-Friendly is Non-Negotiable
Mobile-first is not a trend; it’s the name of the game. Make sure your page looks great on phones and tablets.
- Most traffic is mobile: Around 50%-70% of web traffic. Statista, Pew Research Center, and Similarweb offer stats!
- Quick work: A bad mobile experience increases bounce rates.
Latest Trend: Look at Progressive Web Apps (PWAs) for a faster mobile experience.
7. Speed Is Key
Slow page loading is a conversion killer. People will bounce before your page even loads!
- Three Second Rule: If you can’t get your page to load in under 3 seconds, prepare for trouble. (Google Search Console, Google’s PageSpeed Insights, and Web.dev provide tools and suggestions).
Latest Trend: Learn about image optimization and content delivery networks (CDNs).
8. Test and Analyze
Building an e-commerce landing page is never really “done.” It’s an ongoing learning experience.
- Track everything: Conversions, bounce rate, time on page, the works.
- A/B test religiously: Always be testing different headlines, CTAs, images, and layouts.
Latest Trend: Consistent testing is non-negotiable in an evolving digital world.
Your Partner in Profits
We’re here to help! Forward Digital Consultancy creates killer landing pages that get real results. From copy to conversion rate optimization, we have you covered. Get in touch today!