Digitt+
100K+ registered users at 40% below CPI benchmark
The Challenge
In the fintech space, cost per install is notoriously high — especially in Pakistan where competition for mobile screen time is intense. This digital financial services app needed to grow its registered user base fast, without letting acquisition costs spiral.
Our Approach
### A Multi-Platform App Marketing Strategy for Pakistan
**Platform diversification**
Running simultaneous campaigns across Facebook, Instagram, Google UAC, and YouTube to find the most efficient acquisition channels in Pakistan.
**Creative testing at scale**
Iterative testing of ad formats, messaging angles, and visuals to identify the highest-converting combinations for Pakistani audiences.
**Audience segmentation**
Building distinct audience sets for different user profiles — separating financial-service-savvy early adopters from broader consumer segments.
**Funnel optimisation**
Tracking post-install behaviour to feed registration and activation signals back into the platforms, improving targeting quality over time.
**CPI management**
Continuous bid strategy optimisation to drive down cost per install as algorithmic learning accumulated.
Results
| Metric | Value |
|--------|-------|
| Registered Users | 100,000+ |
| CPI vs Benchmark | 40% Lower |
| Platforms Active | 4 |
> 100,000+ users registered with a CPI running at just 40% of the fintech industry benchmark in Pakistan.
Ready to grow your business in Pakistan?
Book a free strategy call. We will audit your current marketing and show you exactly where the growth opportunities are.