Paid advertising campaigns built for qualified leads and sales
Performance marketing is advertising where you only care about results you can measure: leads, sales, app installs, booked calls. We build campaigns across Google, Meta and TikTok that are structured around these outcomes from day one.
Our team manages ad spend across industries including real estate, fintech, F&B, e-commerce, healthcare and education in Pakistan. We have managed campaigns that turned PKR into millions in revenue, and we have the case studies to prove it.
Platforms we run paid campaigns on
Google Ads (Search, Display, Shopping, YouTube)
We are a certified Google Partner, which means direct access to Google support, beta features and performance benchmarks. Our Google Ads campaigns target high-intent search queries that bring in buyers, not browsers.
Meta Ads (Facebook and Instagram)
As a Meta Business Partner, we build full-funnel Facebook and Instagram campaigns from awareness through to conversion. Lookalike audiences, dynamic creative, retargeting and Conversions API implementation are standard on every account.
TikTok Ads
TikTok is the fastest-growing ad platform in Pakistan. We run Spark Ads, in-feed video and lead generation campaigns that tap into the platform's young, engaged audience across Karachi, Lahore, Islamabad and beyond.
PPC management across all platforms
Whether you need a single-platform campaign or a multi-channel paid media strategy, we manage the full lifecycle: research, setup, creative, testing, optimisation and reporting.
Every dollar tracked. Every conversion measured.
How our performance marketing process works
Account audit and opportunity mapping
We start by auditing your existing ad accounts (or your competitors' strategies if you are starting fresh). We identify wasted spend, missing audiences and high-intent keywords you are not targeting.
Campaign architecture
We build campaigns with clean structure: tight ad groups, specific match types, proper conversion tracking and attribution. No broad match dumping. No mixed-intent ad groups.
Creative and landing pages
Ad creative and landing pages are built together. The message on the ad matches the message on the page. We A/B test headlines, images, videos and CTAs continuously.
Daily optimisation
Our team reviews campaign performance daily. We adjust bids, pause underperforming creatives, shift budget to winning audiences and test new angles. This is not a set-and-forget service.
Reporting and scaling
Monthly reports break down cost per lead, cost per acquisition, return on ad spend and pipeline value. When campaigns hit targets, we scale them.
Performance marketing results from our clients
Rocket Pizza
30%+ month-on-month revenue growth sustained over 12 months. Ad costs reduced by 80% through creative testing and audience refinement.
Read the full case study →
A UAE property broker
AED 120K total ad spend generated AED 8M in confirmed property sales. 66x return on ad spend through Google and Meta lead generation campaigns.
Read the full case study →
Petra Ride
Cost per install reduced by 25%+ while acquiring thousands of new customers. Geo-targeted campaigns across Google and Meta.
Read the full case study →
DigiTT+
Cost per install at 40% of the industry benchmark. 100K+ users acquired through paid campaigns with rigorous A/B testing and creative refresh cycles.
Read the full case study →Why choose Forward Digital as your PPC agency in Pakistan
Google Partner certified
We meet Google's strict performance, spend and certification requirements. This gives our clients access to priority support, beta features and platform insights.
Meta Business Partner
Direct line to Meta support and early access to new ad formats and targeting options. When ad accounts get flagged, we resolve issues faster.
Pakistan market expertise
We understand local search behaviour, seasonal trends, pricing sensitivities and audience demographics across Karachi, Lahore, Islamabad and Rawalpindi.
Transparent reporting
You see exactly what we spend, what it costs per lead and what revenue it generates. No hidden fees. No inflated metrics.
Get a free ad account audit
Send us access to your Google or Meta ad account and we will deliver a detailed audit within 48 hours. We will identify wasted spend, missed opportunities and a clear roadmap to improve your return on ad spend.