Jaffer Power

The Challenge

Within an established industrial group, this sub-brand had credibility by association — but needed to establish its own market identity and generate direct B2B leads in Pakistan. The challenge was creating brand awareness and pipeline simultaneously, with results measurable within a single month.

Our Approach

### A Two-Phase B2B Content and Advertising Strategy

**Phase 1 — Problem-First Awareness**

Teaser content that connected the brand's products to everyday operational pain points faced by Pakistani businesses — building relevance and resonance before introducing solutions.

**Phase 2 — Solution Positioning**

Follow-up content demonstrated the brand's specific capabilities and how its products solved the problems raised in Phase 1.

**LinkedIn targeting**

Precision B2B targeting — reaching decision-makers in relevant industries by job title, company size, and seniority across Pakistan.

**Facebook & Instagram**

Extended the reach of the awareness campaign more broadly, driving impressions and brand familiarity at lower CPM.

Results

| Metric | Value |

|--------|-------|

| Total Impressions | 600K+ |

| Total Engagements | 180K+ |

| Total Reach | 100K+ |

| Qualified B2B Sales Leads | 10+ |

> 600,000+ impressions, 180,000+ engagements, and 10+ qualified B2B sales leads generated in a single month — plus positive feedback from industry competitors acknowledging the campaign.