Marda Real Estate
38% lead qualification rate on cross-border investor campaigns
The Challenge
Not all UAE real estate buyers are in the UAE. A significant portion of Dubai's property market is driven by international investors — and reaching them with precision requires a different kind of targeting strategy than local campaigns. This UAE real estate agency needed to reach investor-profile audiences in Europe and convert them into qualified UAE property enquiries, on a lean monthly budget.
Our Approach
### Precision International Audience Targeting via Meta Ads
**Investor-profile audience construction**
Demographic, interest, and behavioural signals identifying high-net-worth individuals with property investment intent in target European markets.
**Geo-targeting**
Precise location targeting focused on investor-dense regions, excluding broad consumer audiences that would dilute quality.
**Ad creative for international buyers**
Messaging focused on UAE investment returns, residency visa benefits, and off-plan opportunity — the specific motivators for cross-border property investors.
**Conversion funnel**
Tailored landing experience and lead capture optimised for international enquiry quality.
Results
| Metric | Value |
|--------|-------|
| Monthly Ad Spend | AED 8–10K |
| Lead Qualification Ratio | 38% |
> 38% of all leads generated were sales-qualified — well above the industry average, even for a cross-border investor targeting campaign.
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