Rocket Pizza

The Challenge

Most digital marketing stories are about spending more to earn more. This case study is about the opposite — growing revenue month-on-month while systematically reducing the cost of acquiring each customer. This Pakistan F&B brand had limited delivery range and a tight budget. The challenge was finding the right audience within that range, building loyalty, and making every rupee of ad spend work harder over time.

Our Approach

### Strategy: Precision Targeting + Retention Loop

**Audience segmentation**

Identifying and targeting the specific customer profiles within the delivery area who had the highest order frequency and basket size.

**Meta Ads optimisation**

Continuous refinement of creative, audience, and placement to drive CPC and CPA down month-over-month as the algorithm learned.

**WhatsApp marketing**

Building a subscriber base from initial customers and using WhatsApp automation to drive repeat orders at near-zero marginal cost.

**Offer architecture**

Structuring promotional offers to maximise repeat purchase rather than one-off discounts.

Results

| Metric | Value |

|--------|-------|

| MoM Revenue Growth | 30%+ |

| Sustained Growth Period | 12 Months |

| Ad Cost Reduction | ~80% |

> 30%+ month-on-month revenue growth for 12 consecutive months, while ad acquisition costs dropped by approximately 80%.