FDC Internal SEO Experiment
44 new UK keywords ranked in top 60 within 12 days
The Challenge
Most SEO case studies show gradual progress over months. This experiment was designed to answer a more specific question: how quickly can structured, burst-based off-page activity move the needle on keyword rankings — and does it hold?
Our Approach
### Methodology: A Two-Phase Controlled SEO Experiment
**Phase 1 (January 15–30)**
Mapped target SEO keywords across subdomain blog content, ran interlinking activity, built profiles, web 2.0 links, social bookmarks, and link exchanges.
**Phase 2 (January 1–12 follow-up)**
Repeated the off-page activity in a focused 12-day burst, targeting consolidation of UK keyword gains and expansion into new terms.
**Rest periods**
Built in deliberate rest periods to observe natural ranking movement and isolate the effect of the activity.
**Cross-market observation**
Monitored for organic spillover effects in non-targeted markets (US).
Results
| Metric | Value |
|--------|-------|
| New Keywords in Top 60 (UK) | 44 |
| SEO-Specific Keywords | 35 |
| US Keywords (Spillover) | 53 |
| Phase 2 Duration | 12 Days |
> 44 new UK keywords in top 60 within 12 days of Phase 2 activity — with 53 additional US keywords ranking as organic spillover. Off-page activity in structured bursts produced compounding results.
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