Shugah
10M+ impressions on a lean budget
The Challenge
Dubai has one of the highest smartphone penetration rates in the world — and one of the most competitive app markets to match. This Dubai-based app had strong product fundamentals but was struggling to grow its user base without overspending on acquisition.
Our Approach
### Finding the Right Channel Mix Through Experimentation
**Google UAC**
Used as the primary install driver, leveraging Google's machine learning to identify and convert the most likely installers across Search, Display, YouTube, and Play Store.
**Facebook and Instagram**
Deployed for audience engagement and brand familiarity — keeping the app visible and top-of-mind to drive repeat consideration and activate word-of-mouth.
**Creative optimisation**
Continuous iteration on ad assets within UAC to feed Google's algorithm the highest-performing inputs.
Results
| Metric | Value |
|--------|-------|
| Total Impressions | 10M+ |
| Downloads at Low CPI | High Volume |
| CTR Increase | Significant |
> 10 million+ impressions generated in a short timeframe, with strong download numbers and improved click-through rates — all on a lean budget.
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