Tuition Highway

The Challenge

The UAE's online education market has grown rapidly — which means more competition for learner attention and more pressure on the cost of student acquisition. This EdTech platform needed to grow enrolments across multiple courses without letting CPA balloon. The strategic goal wasn't just to enrol students — it was to enrol students who would take multiple courses, maximising lifetime value per acquisition.

Our Approach

### A Dual-Channel Strategy for Multi-Course Enrolment

**Google Ads**

Capturing high-intent searches from learners actively researching specific courses and skills — putting the platform in front of decision-ready audiences.

**Meta Ads**

Building awareness and driving interest among learners in the UAE who hadn't yet considered the platform, expanding the addressable audience.

**Multi-course funnel**

Campaign structure designed to move enrolled students toward additional course purchases — treating each enrolment as the beginning of a customer relationship.

**Audience segmentation by life stage**

Targeting learners at different career stages — students, early-career professionals, career-changers — with messaging relevant to each group.

Results

| Metric | Value |

|--------|-------|

| Students Enrolled | 150 |

| Avg Courses per Student | 3–4 |

| Return on Ad Spend | 4x |

> 150 students enrolled, each taking an average of 3–4 courses — delivering a 4x return on ad spend.