UniTrust

The Challenge

Insurance is one of the highest-CPC categories in Google Ads globally — and the UAE is no exception. Keywords like "health insurance Dubai" or "car insurance UAE" carry significant cost per click, meaning a poorly managed account burns budget without delivering returns. This UAE insurance brokerage needed to make Google Ads consistently profitable — not just once, but quarter after quarter.

Our Approach

### Tight Account Management Built for ROI, Not Volume

**Keyword strategy**

Focus on high-intent, conversion-ready keywords rather than broad volume terms — prioritising search queries that indicated purchase readiness.

**Negative keyword hygiene**

Extensive negative keyword lists to eliminate irrelevant traffic that drives up spend without contributing to conversions.

**Ad copy optimisation**

Continuous A/B testing of headlines and descriptions to improve click-through rate and Quality Score, reducing effective CPC.

**Landing page alignment**

Ensuring ad messaging matched landing page content precisely to maximise conversion rate post-click.

**Bid strategy management**

Intelligent bidding aligned to target CPA, adjusted regularly based on conversion data to maintain ROI as market conditions shifted.

Results

| Metric | Value |

|--------|-------|

| Monthly Ad Spend | $3,000 |

| ROI Per Quarter | 3x |

| Consistency | Quarter-on-Quarter |

> Consistent 3x quarterly ROI on a $3,000/month Google Ads budget — in one of the most competitive and expensive PPC categories in the UAE.