A UAE property broker

The Challenge

A UAE property developer had tried performance marketing before — and got leads. But the quality was poor. Sales teams were wasting time on unqualified enquiries, and the cost-per-sale was unsustainable. The brief was clear: fix the quality problem without killing the volume.

Our Approach

### Our Strategy for High-Quality Real Estate Lead Generation in Dubai

**Meta Ads with LLA targeting**

Lookalike audiences modelled on the developer's existing high-value buyers, ensuring new leads matched the profile of people who actually buy.

**Precision location targeting**

Geo-layers applied to reach audiences in catchment areas and investor source markets relevant to the project.

**Google Ads PPC**

High-intent search campaigns capturing buyers actively researching UAE properties, with ad copy that pre-qualified intent before the click.

**Ad account data improvement**

Ongoing work to feed better conversion signals back into the platforms, continuously improving algorithmic targeting quality.

**Landing page alignment**

Ensuring post-click experience matched pre-click promises to maintain lead quality through the funnel.

Results

| Metric | Value |

|--------|-------|

| Total Leads Generated | 400+ |

| Lead Qualification Ratio | 60–70% |

| Ramp-Up Period | 3 Months |

> 400+ leads with a 60–70% qualification ratio — delivering a consistent, high-quality pipeline for the UAE property sales team.