The Challenge
An industrial sub-brand had credibility through its parent group but needed to establish its own market identity and generate direct B2B leads. The brief was tight: measurable brand awareness and a pipeline of qualified prospects within a single month.
Our Solution
We ran a two-phase strategy: Phase 1 used problem-first content to build relevance and resonance - connecting the brand to the operational pain points of target businesses before introducing solutions. Phase 2 positioned the brand's specific capabilities. LinkedIn precision targeting reached decision-makers by job title and seniority; Facebook and Instagram extended awareness reach at lower CPM.
The Results
600,000+ impressions, 180,000+ engagements, 100,000+ total reach, and 10+ qualified B2B sales leads - all within a single 30-day campaign.
