50%+
CPA Reduction
Thousands
Total Bookings
Declining MoM
Cost Trajectory
The Challenge
An online travel agency was generating bookings but acquisition costs had risen to a level that squeezed profitability. Scaling volume while simultaneously reducing CPA required a strategic overhaul - not just a budget adjustment.
Our Solution
We identified and developed high-performing content assets tailored to the specific traveller profiles most likely to book. Actual booking conversion data was fed back into Meta and Google to improve algorithmic targeting. Audiences were segmented by destination interest, booking window, and travel type.
The Results
CPA reduced by over 50% while scaling to thousands of bookings - with acquisition costs continuing to decline as the strategy matured.
