Are Facebook Ads Useful For Companies in the UK?

Introduction: Why Do Businesses Need to Use Facebook Ads?

Facebook is one of the top marketing channels for businesses. The social media platform has 2.93 billion monthly active users, 1.5 billion daily active users and over 2 million advertisers, making it a very popular choice for businesses to reach their target audience. It is also an effective way to increase brand awareness and customer engagement. However, there are many reasons why some businesses may not have chosen Facebook ads as a marketing channel.

In this article, we will explore the most common reasons why businesses need to use Facebook ads, and how they can get started with them today.

Benefits of Using Facebook Ads

It is important for UK businesses because it helps them reach their target audiences in an efficient, cost-effective way. This means that they can spend more time on developing a strategy and delivering high-quality content.

There are many benefits of using Facebook ads to promote your company on social media. You can target specific audiences, you can use different ad formats, you can test different ad creative and so on. Facebook Ads are a great way for companies to reach their target audience. The ads manager Facebook is an easy to use interface that lets you create and manage your ads easily.

Facebook Ads can be used for a variety of purposes, such as increasing website traffic, generating leads, or getting people to take a certain action. This makes them more likely to click on the ad and visit your website or social media page which increases your chances of making a sale or gaining new customers.

Cost of Using Facebook Ads

The cost of Facebook ads varies depending on what you’re trying to achieve with them, but it is usually cheaper than traditional advertising methods like TV or radio. Running a campaign on Facebook depends on the type of campaign and how much you are willing to spend.

The main benefit of Facebook ads is that you can target specific audiences based on their age, location, interests, and behaviors which means you can get more accurate results with less spend on an ad campaign.

How Do Facebook Ads Work?

Facebook Ads are paid messages written in the voice of your business that help you reach the people who matter most. Advertisers create campaigns with specific goals, called advertising goals, and create ads within those campaigns to help reach those goals.

Famous Ad Tracking Tools in Online Marketing:

Google Analytics:

This amazing tool from Google allows you to understand important information about your website visitors. You can track statistics such as traffic sources (email, organic search, paid search, Facebook, etc.), pages viewed, time spent on site, exit pages, and demographic information.


It’s a powerful free tool that primarily acts as a URL shortener, but also provides link tracking statistics.
Survey Monkey:

Tracking click-through rates and website statistics can be helpful. Survey Monkey makes it easy to create surveys, collect responses for free, and see first-hand what your customers think about your marketing and how they think it can be improved.


It is the most popular social media management platform and has many features such as post analytics and its own version of Bitly built into the system.

How Should You Measure Your Success in Social Media?

The most common and most important metrics to watch are engagement, impressions and reach, share of voice, referrals and conversions, response rate & time. These combinations give you a 360-degree view of your social media performance.

Conclusion and Final Thought:

Facebook Ads are cost-effective and have many advantages over other forms of digital marketing. The cost per thousand impressions (CPM) for Facebook Ads is the lowest among all other forms of digital marketing. This is because Facebook has very high user engagement and it has a vast number of active users. The use cases for Facebook Ads include promoting new products and services, increasing brand awareness, and reaching potential customers who don’t know about the company’s products or services yet. Want to set up a meeting to discuss how we can run Facebook ads for your UK business? Schedule an appointment today: https://calendly.com/fwddigi/30min or visit our Facebook advertising page.

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