Blog

Digital Marketing
Insights.

SEO tips, social media strategies, and industry perspectives from our UK team.

What is Marketing Automation?
marketing automation

What is Marketing Automation?

In an era where digital marketing reigns supreme, one phrase consistently sparks interest: "What is marketing automation? lookinglion.o". Simply put, marketing automation is the use of software and technology to...

5 January 2024

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What is Fashion Marketing? A Guide for UK Businesses
marketing

What is Fashion Marketing? A Guide for UK Businesses

Ah, the UK fashion scene - a vibrant tapestry of cutting-edge trends, timeless classics, and everything in between. But have you ever wondered how those stylish threads make their way...

5 January 2024

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Is Marketing Management Dead? A Look at Modern Marketing
marketing

Is Marketing Management Dead? A Look at Modern Marketing

The hushed whispers of an industry in peril. Headlines proclaim: Marketing Management, Relic of the Past? In a world pulsating with algorithms and social media storms, where once reigned brochures...

5 January 2024

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Essential Skills for a Successful Marketing Director
marketing

Essential Skills for a Successful Marketing Director

The marketing landscape is evolving at breakneck speed. Gone are the days of Mad Men brainstorming in smoke-filled rooms. Today's marketing director needs to be a jack-of-all-trades, a strategist, an...

5 January 2024

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How to Create Your First Lead Ads Campaign on Facebook in 3 Steps
digital advertising

How to Create Your First Lead Ads Campaign on Facebook in 3 Steps

Facebook is a social media platform that is used by millions of people every day. It has become the most popular social media site in the world. Facebook advertising is...

24 December 2023

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What is Content Marketing Strategy?
content marketing

What is Content Marketing Strategy?

Content marketing is the process of creating and distributing content to attract and retain a customer. Content marketing is important because it helps to build trust with your customers, generate...

24 December 2023

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Are Facebook Ads Useful For Companies in the UK?
digital advertising

Are Facebook Ads Useful For Companies in the UK?

Facebook is one of the top marketing channels for businesses. The social media platform has 2.93 billion monthly active users, 1.5 billion daily active users and over 2 million advertisers,...

23 December 2023

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Why Run Google Ads for Your UK Business?
marketing

Why Run Google Ads for Your UK Business?

Google Ads is a form of advertising that uses Google’s own search results to show ads to potential customers.Google Ads are a form of advertising that uses Google’s own search...

3 October 2022

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Blimey, mate! How Much Does a Website Cost in the UK, then?
website

Blimey, mate! How Much Does a Website Cost in the UK, then?

Fancy getting your business online but worried about the price tag? We break down exactly how much a website costs in the UK — from DIY builders to full-service agencies.

14 February 2024

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What is SEO and How Does it Work to Generate Traffic?
seo

What is SEO and How Does it Work to Generate Traffic?

SEO is the process of improving your website's ranking in search engine results pages by enhancing your content and digital marketing. Here's everything UK businesses need to know.

23 December 2023

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