UAE Insurance Brokerage
3x ROI on Google Ads for a Dubai Insurance Broker
- Sector
- Insurance
- Market
- UAE
- Channels
- Google Ads
What we did, and why each part mattered.
01 / 05
Keyword strategy
Focus on high-intent, conversion-ready keywords rather than broad volume terms prioritising search queries that indicated purchase readiness
02 / 05
Negative keyword hygiene
Extensive negative keyword lists to eliminate irrelevant traffic that drives up spend without contributing to conversions
03 / 05
Ad copy optimisation
Continuous A/B testing of headlines and descriptions to improve click-through rate and Quality Score, reducing effective CPC
04 / 05
Landing page alignment
Ensuring ad messaging matched landing page content precisely to maximise conversion rate post-click
05 / 05
Bid strategy management
Intelligent bidding aligned to target CPA, adjusted regularly based on conversion data to maintain ROI as market conditions shifted
- 3xReturn on investment
- 30,000+Leads across 8+ years
- Google AdsSearch campaigns
Individual case result, not a benchmark · UAE · Insurance
What this means for your business
Separate every product line
Motor, medical and marine insurance buyers search differently. Each needs its own keywords, ads and landing page.
Protect budget with negatives
In a high-cost category, a maintained negative keyword list is what stops spend leaking on searches that will never buy.
Keep going for years
30,000+ leads across 8+ years came from steady optimisation, not a single campaign launch.
Related work from the portfolio
See the full portfolio
Finance and insuranceUniTrust Insurance BrokerOne broker, many lines: marine, motor, group medical and pleasure craft, each with its own hook and its own reel.
Finance and insuranceeSanadMotor and health insurance ads in English and Arabic that open on the mistake, then make the quote feel instant.
Finance and insuranceLookinsureA presenter-led film that walks through insurance comparison the way a friend would explain it.
Frequently asked questions
What is a good ROI for Google Ads in the UAE insurance market?
It depends on the broker's margins and the policies sold, so set the target from your own numbers. This broker reached a 3x ROI, an individual result rather than a market benchmark. Getting there takes strong keyword selection, clean account structure and continuous optimisation.
How much should an insurance broker in Dubai spend on Google Ads?
FDC sets the budget from the policies being sold, the margin on each and the number of enquiries the team can handle. A well-run account outperforms a larger, poorly run one.
Want results like these?
Tell us your market, your offer and what a qualified lead looks like for you. We’ll tell you which channels we would start with, and why.
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