Which social media platform is best for advertising?

It depends on your audience. Meta (Facebook/Instagram) works for most businesses. LinkedIn excels for B2B. TikTok is ideal for reaching younger demographics.

How much should I budget for social media ads?

We recommend starting with AED 3,000-5,000/month per platform to gather sufficient data for optimization.

Do you create the ad content?

Yes, our creative team designs all ad visuals, writes copy, and produces video content tailored to each platform.

Social Media Advertising Agency in Dubai

Paid social campaigns across Meta, Instagram, LinkedIn and TikTok, distinct from organic social media management.

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Overview

This page covers paid social only: ad campaigns across Meta, Instagram, LinkedIn and TikTok. Organic content, community management and influencer work sit on the Social Media Marketing page, since the two disciplines use different budgets, different creative and different success metrics.

Meta and Instagram Ads

Meta campaigns run full-funnel, from cold awareness through retargeting to conversion, using Facebook and Instagram's shared ad platform. Creative format matters as much as targeting: a static image ad, a Reel and a carousel each perform differently depending on the objective and the placement.

LinkedIn Ads for B2B

LinkedIn advertising targets by job title, seniority, company size and industry, reaching a B2B buyer at work rather than at leisure. Cost per click runs higher than Meta, which is the trade-off for reaching a named decision-maker directly rather than a broad consumer audience.

TikTok Advertising

TikTok favours native-feeling, short-form video over polished ad creative, and campaigns built around a repurposed TV-style ad tend to underperform against one made to look like organic TikTok content. It reaches a younger demographic than Meta or LinkedIn, and works best for brands where that audience is the actual buyer.