Social Media Advertising Agency in Dubai
Paid social campaigns across Meta, Instagram, LinkedIn and TikTok, distinct from organic social media management.
This page covers paid social only: ad campaigns across Meta, Instagram, LinkedIn and TikTok.
Organic content, community management and influencer work sit on the Social Media Marketing page, since the two disciplines use different budgets, different creative and different success metrics.
Book a strategy callMeta campaigns run full-funnel, from cold awareness through retargeting to conversion, using Facebook and Instagram's shared ad platform. Creative format matters as much as targeting: a static image ad, a Reel and a carousel each perform differently depending on the objective and the placement.
LinkedIn advertising targets by job title, seniority, company size and industry, reaching a B2B buyer at work rather than at leisure. Cost per click runs higher than Meta, which is the trade-off for reaching a named decision-maker directly rather than a broad consumer audience.
TikTok favours native-feeling, short-form video over polished ad creative, and campaigns built around a repurposed TV-style ad tend to underperform against one made to look like organic TikTok content. It reaches a younger demographic than Meta or LinkedIn, and works best for brands where that audience is the actual buyer.
Lead quality is decided before the click. The ad says who the offer is for, the creative shows the real product and price point, and the form asks one or two questions that a serious buyer answers easily and a casual one skips. Fewer, better leads usually cost less per sale.
The platform then needs to know which leads were good. Sending qualified-lead events back from the CRM teaches Meta's algorithm to find more people like them.
Social ads wear out as the same audience sees them again. In FDC's campaign data, cost per lead rose about 37% in the second half of a run when creative was not refreshed (n=64). Campaigns are planned with new hooks and formats ready before the first set tires.
Book a strategy call- Facebook & Instagram Ads
- Full-funnel Meta campaigns from awareness to conversion.
- TikTok Advertising
- Engage younger audiences with creative short-form video ads.
- LinkedIn Ads
- B2B targeting using professional demographics and job titles.
- Snapchat Ads
- Reach the GCC's active Snapchat audience with immersive ads.
The steps the work runs through, in the order they happen.
01 / 04
Audience Research
Define target audiences using demographic, behavioral, and interest-based data.
02 / 04
Creative Development
Design ad creatives optimized for each platform's format and audience.
03 / 04
Campaign Launch
Set up campaigns with proper tracking, attribution, and bidding strategies.
04 / 04
Optimize & Scale
Continuously test and optimize creatives, audiences, and budgets.
Let’s talk it through over karak.
Book a strategy call. In Dubai, the karak’s on us. Online, bring your own.
Book a strategy callSocial Media Advertising case studies
Scroll through 2 campaigns
Social Media Advertising work FDC has shipped
See the full portfolio
Finance and insuranceFinafyLaunching a UAE credit card comparison platform in a category where people stop listening at the word APR.
Beauty and fragranceAlix Avien ParisProduct-hero sale creative and short films for a beauty brand, built to sell from the first frame.
Finance and insuranceeSanadMotor and health insurance ads in English and Arabic that open on the mistake, then make the quote feel instant.
Frequently asked questions
Which social media platform is best for advertising?
It depends on your audience. Meta (Facebook/Instagram) works for most businesses. LinkedIn excels for B2B. TikTok is ideal for reaching younger demographics.
How much should I budget for social media ads?
We recommend starting with AED 3,000-5,000/month per platform to gather sufficient data for optimization.
Do you create the ad content?
Yes, our creative team designs all ad visuals, writes copy, and produces video content tailored to each platform.
Do you make the creative for social media ads?
Yes. FDC's studio produces 10,000+ creative assets and 2,500+ videos every year, including static, carousel, reel and video ads made for each platform.
How do you improve lead quality from Meta lead forms?
By qualifying in the ad and the form, and by sending lead-quality data back from the CRM through the Conversions API so Meta optimises for qualified leads rather than any submission.
A strategy call with a founder. We look at where your leads come from today and show you how we’d grow them.