Social Media Marketing in Dubai
Build engaged communities and drive brand awareness through strategic social media management.
FDC manages organic social media presence across Instagram, LinkedIn, TikTok, Facebook and X: strategy, content creation, community management and influencer partnerships.
This is management and organic growth, distinct from the paid social campaigns covered on the Social Media Advertising page.
Book a strategy callA social media strategy starts with a competitor audit and an audience analysis specific to the platform and the market, not a generic content calendar template. Content pillars, posting cadence and brand voice are set before production starts, so content stays consistent even as the person producing it changes.
Community management, replying to comments and messages, moderating, building an ongoing relationship with followers, is where organic social either compounds or stalls. A brand that posts consistently but never responds reads as automated rather than present.
Influencer marketing in the UAE works best through relevant, right-sized partnerships rather than the largest follower count available. A micro-influencer with an engaged, relevant audience routinely outperforms a larger account with a mismatched one, and vetting for genuine engagement is part of the selection process, not an afterthought.
Social media rewards brands that post consistently and keep their content fresh. FDC's studio produces 10,000+ creative assets every year and 2,500+ videos every year across clients, so a content calendar is backed by a team that can actually make it.
Organic social and paid social are planned together. The posts that do well organically become the next ads, and the audiences engaging with content become the next retargeting lists.
Book a strategy call- Social Media Strategy
- Custom strategies aligned with business goals and target audience.
- Content Creation
- Visuals, copy, and video content for all platforms.
- Community Management
- Active engagement with your audience to build loyalty and trust.
- Influencer Marketing
- Partnerships with relevant influencers in your industry.
The steps the work runs through, in the order they happen.
01 / 05
Brand Audit
Analyze your current social presence, audience, and competitive landscape.
02 / 05
Strategy Development
Create a tailored social media strategy with content pillars and posting calendar.
03 / 05
Content Production
Produce high-quality content including graphics, videos, and copy.
04 / 05
Publish & Engage
Post content and actively manage your community.
05 / 05
Report & Optimize
Monthly reporting with insights and strategy refinements.
Let’s talk it through over karak.
Book a strategy call. In Dubai, the karak’s on us. Online, bring your own.
Book a strategy callSocial Media case studies
Scroll through 2 campaigns
Social Media work FDC has shipped
See the full portfolio
Finance and insuranceFinafyLaunching a UAE credit card comparison platform in a category where people stop listening at the word APR.
Home, health and fitnessAlignnEfficientWorkplace wellbeing made into a business case for HR leaders, with sourced figures and a live summit.
Beauty and fragranceLattafaLaunch key visuals, CGI ingredient scenes and a lifestyle shoot for three Lattafa fragrances, cut for every format they ran in.
Frequently asked questions
Which social media platforms should my business be on?
It depends on your target audience. B2B companies typically benefit from LinkedIn, while B2C brands often thrive on Instagram and TikTok. We help you identify the right platforms.
How often should we post on social media?
Consistency matters more than frequency. We typically recommend 3-5 posts per week per platform, adjusted based on your audience engagement patterns.
Do you create all the content?
Yes, our in-house creative team handles strategy, copywriting, graphic design, and video production. We also coordinate with your team for authentic brand content.
How do you develop a social media strategy for businesses in Dubai?
We start with a competitor audit and audience analysis specific to the Dubai/UAE market. Then we develop a content calendar aligned with your brand voice, local events (Ramadan, UAE National Day, DSF), and platform best practices. Our strategies cover content pillars, posting frequency, community management, and paid amplification all customized to your industry and goals.
What does your social media reporting include?
Our monthly reports include reach, engagement rate, follower growth, content performance by type, audience demographics, competitor benchmarking, and ROI tracking. For paid social, we report on spend, impressions, clicks, conversions, and cost per result. We also provide actionable recommendations for the next month based on data insights.
Can you run our social media in Arabic and English?
Yes. FDC plans and writes content in Arabic and English, adapted for each audience rather than translated line by line.
A strategy call with a founder. We look at where your leads come from today and show you how we’d grow them.