Real numbers, free to read.

Benchmark reports and practical guides built on the campaigns we run, for marketing leaders in the UAE.

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No.
FDC-01
Length
22 pages
Reading
25 min read
Format
PDF

The 2026 Benchmark Report

How UAE Brokerages Acquire International Buyers

The first proprietary dataset on UAE real estate brokerage CPL benchmarks. UK leads at AED 131, Canada AED 188, Netherlands AED 233. Drawn from 1,537 campaign data points across 7 brokerages.

Inside

  • Median CPL for UK property buyers: AED 131.20 across 392 data points
  • Canada and Netherlands benchmarks with P25/P75 spreads
  • The "Curated/Premium tax": 81% CPL premium for luxury framing
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No.
FDC-02
Length
12 pages
Reading
15 min read
Format
PDF

The plain-language buyer's guide for UAE business owners

Lead Generation, Explained

What lead generation really is, how it works, what it should cost in the UAE, and how to buy it without getting burned. Nine plain-language answers, built on data from 4,196 campaigns across 17 industries.

Inside

  • What a lead actually is, and how to tell a real one from a vanity one
  • Why lead generation beats chasing reach and impressions
  • The five-stage funnel every campaign moves through
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No.
FDC-03
Length
13 pages
Reading
15 min read
Format
PDF

The 2026 benchmark report for UAE founders selling to other businesses

What B2B Leads Actually Cost in Dubai

What B2B leads actually cost in Dubai, why a fresh account starts higher, and how the best-run accounts pay a fraction of the rest. Built on real UAE campaign data across software, IT, cybersecurity, and business setup.

Inside

  • What a B2B lead really costs in the UAE on Meta, and the range to expect
  • Why Meta and Google are not the same purchase, and how far apart they price
  • How the four fields we measured (software, IT, cybersecurity, business setup) price differently
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What do the numbers mean for you?

These reports come from the campaigns we run. Book a strategy call and we’ll walk you through what they mean for yours. In Dubai, the karak’s on us.

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