16 client campaigns across real estate, fintech, food and beverage, e-commerce, insurance and B2B in the UAE and MENA, each with the brief, the strategy and what changed.
- client case studies
- sectors covered
- internal experiments, labelled
The client case studies cover Dubai real estate brokers and UAE property developers, MENA fintech and ride-hailing apps, restaurants, an insurance brokerage, an online travel agency and an EdTech platform. Each is written around the brief, the channels used, the strategy and what changed, so you can judge whether the approach fits your own business.
The internal experiments are SEO and Meta Ads tests FDC ran on its own properties. They sit in the same list but are labelled, so they are never read as client results.
Every service page links to the case studies that support it, and every case study links back to the service that delivered it. Start with the full list of services or real estate marketing, the sector with the most published work.
Pick a sector to narrow the list. Each row opens the full case study: the brief, the channels, the strategy and what it produced.
- UAE Real Estate BrokerageReal EstateA Full-Funnel Paid Media Launch for a Dubai Real Estate BrokerageMeta Ads, Google Ads
- UAE Property DeveloperReal Estate400+ Leads at 60 to 70% Qualification for a UAE Property Developer400+leads at 60 to 70% qualification
- Dubai Real Estate BrokerReal EstateLaunching a Dubai Real Estate Broker Across Paid Social, Search and SEOMeta Ads, Social Media, SEO
- UAE Real Estate AgencyReal EstateTargeting International Investors: 38% Qualification Rate for a UAE Agency38%qualification rate
- MENA Fintech AppFintechMulti-Platform User Acquisition for a MENA Fintech AppFacebook, Instagram, Google, YouTube
- MENA Personal Finance AppMobile App / Personal Finance500,000+ Downloads Across MENA for a Personal Finance App500,000+downloads
- Dubai Mobile AppMobile AppA Lean-Budget Launch Campaign for a Dubai AppGoogle UAC, Facebook, Instagram
- MENA Ride-Hailing AppRide-Hailing / Transportation25%+ Cost-Per-Install Reduction for a MENA Ride-Hailing App25%+cost-per-install reduction
- UAE F&B BrandFood & Beverage200+ Orders in Month One: Launching a Regional F&B Brand's Digital Presence200+orders in month one
- UAE Restaurant BrandFood & Beverage30% Month-on-Month Revenue Growth Over 12 Months30%+mom revenue growth
- UAE B2B Industrial BrandB2B / Industrial10+ Qualified B2B Leads a Month for an Industrial Brand10+qualified B2B leads per month
- UAE Insurance BrokerageInsurance3x ROI on Google Ads for a Dubai Insurance Broker3xreturn on investment
- UAE E-Commerce PlatformE-Commerce2 to 3 Million People Reached in a MENA E-Commerce Brand Campaign2 to 3Mtotal reach
- MENA Online Travel AgencyTravel & TourismCPA Reduced by 50%+ for a MENA Travel Platform50%+cost per acquisition reduction
- Dubai App Development StudioTechnology / App Development4 to 6 High-Net-Worth Clients a Quarter via Meta Lead Generation4 to 6high-net-worth clients per quarter
- UAE EdTech PlatformEducation / EdTech4x ROI on Student Enrolment for a UAE EdTech Platform4xreturn on investment
- FDC Internal SEO ExperimentInternal experiment, not client workStructured Off-Page SEO in Short Bursts: Our Own ExperimentOff-page SEO, Subdomain Blog Strategy
- FDC UAE Local SEO ExperimentInternal experiment, not client workLocalised Subdomain Pages for UAE Keywords: Our Own ExperimentLocalized Subdomain Pages, On-Page SEO
- FDC Meta Ads Creative ExperimentInternal experiment, not client workTesting Video vs. Static: What Actually Improves Lead Quality on MetaMeta Ads (All Placements)
Figures are individual case results for one client, market and period, not industry benchmarks. Rows without a figure are described in full on their own page.
A case study is only useful if you can tell what its numbers mean. Every figure here goes through the same four steps before it is published.
Taken from the source
Each figure comes from the ad platform, Search Console or the client’s CRM for that campaign, not from a pitch deck.
Checked against the register
Only figures recorded in FDC’s evidence register are published, with the market, period and sample they apply to.
Anonymised by sector
The client is described by sector and market, so the result can be shared without naming the business.
Published with its scope
Every number carries a note on what it measures. Internal experiments are labelled and never mixed with client work.
Frequently asked questions
Are these case studies from real FDC clients?
Yes. 16 of the case studies on this page are client engagements, each describing one campaign and the result it produced for that client. 3 are labelled as internal experiments: tests FDC ran on its own properties and ad accounts, kept separate so they are not read as client results.
Why are the client names anonymised?
Most clients have not agreed to be named in published results. Each case study describes the client by sector and market, such as a UAE property developer or a MENA fintech app, so the campaign and its numbers can be shared without identifying the business.
Are the results here industry benchmarks?
No. Each figure is an individual case result for one client in one market and period. Where a figure is shown on this page, its note says what it measures and where it applies. Your own results will depend on your market, offer, budget and sales process.
Can FDC run a similar campaign for my business?
Book a free consultation and tell us your market, your offer and what a qualified lead looks like for you. We will tell you which channels we would use first, why, and which of these case studies is closest to your situation.
Want a case study like these?
Tell us your market, your offer and what a qualified lead looks like for you. We’ll show you which of this work is closest to your situation and what we would do first.
Book a strategy callSee all services