Digital Marketing for Financial Services
For insurers, lenders, card platforms, fintech apps and remittance brands that need people to trust them before they fill in a form.
Nobody wakes up wanting a financial product. They want a car on the road, a home of their own or cover for their family. That need starts the search: a post in their feed, a question to a friend, a search on Google, a page that compares their options, a check to see if they qualify and, finally, an application. It can take weeks, and the brand they choose at the end is the one that showed up at every step.
Each of those steps is a different piece of work: a video that names the need, something worth sharing, a search ad and the page that ranks beside it, a clear product page, a short form and the tracking that counts it all. They only add up when they tell one story, so we plan brand, content and performance together instead of handing them to three different teams.
The path is the same across the sector. The pace is not. A card switch can happen in a few weeks, a home loan can take months, and insurance comes back every year at renewal. We plan each product around its own rhythm, from a launch push to always-on search to renewal reminders. We have done this for an insurance broker for more than eight years, a card comparison platform from launch, a remittance app, and fintech and personal finance apps.
Finance also comes with rules. Every rate, claim and brand name in an ad has to hold up, and customer data often cannot leave the bank or the insurer. We build creative with your compliance team in mind, whether you answer to the Central Bank of the UAE, the DFSA or ADGM, and we measure the steps we are allowed to see, so the campaign still learns.
Book a strategy call- The challenge
Every bank ad seems to promise the same thing
- The challenge
Your customer already has a bank, a card and a policy. You are asking them to switch
- The challenge
The rules decide what an ad is allowed to say
- The challenge
The deal closes inside the bank or the insurer, where you cannot see it
- The challenge
Call centres taught people to fear filling in a form
Everything a project needs, from one team. And if it needs something we haven’t listed, we’ll do that too.
Book a strategy callPositioning and compliant messaging
We work out why someone should choose you over the bank down the road, then check every rate, claim and brand name so your compliance team signs off faster.
Content and social
Posts, carousels and stories made once and used in both your organic feed and your ads, so the brand looks the same everywhere.
Video production
Explainers, animation, product walkthroughs and people on camera, planned around the questions customers ask before they apply.
SEO and landing pages
A page for each need people search for, like cashback cards or motor cover, built to rank on Google and to match the ads that point to it.
Performance and app growth
Google, Meta, Snapchat and LinkedIn campaigns built to bring in applications, sign ups and app installs, not just clicks.
Tracking and measurement
We track each step from eligibility check to application, inside your data rules, so the platforms learn who your real customers are.
CRM and follow-up
Leads go straight to your team with their source attached, and follow-up runs on WhatsApp and email instead of cold calls.
Let’s talk it through over karak.
Book a strategy call. In Dubai, the karak’s on us. Online, bring your own.
Book a strategy callFinancial Services case studies
Scroll through 2 campaigns
UAE Credit Card Comparison Platform
Daily applications in under a month
- 700 to 20,000 Social audience
Financial Services work FDC has shipped
See the full portfolio
Finance and insuranceFinafyLaunching a UAE credit card comparison platform in a category where people stop listening at the word APR.
Finance and insuranceeSanadMotor and health insurance ads in English and Arabic that open on the mistake, then make the quote feel instant.
Finance and insuranceUniTrust Insurance BrokerOne broker, many lines: marine, motor, group medical and pleasure craft, each with its own hook and its own reel.
Frequently asked questions
Have you worked with regulated financial businesses in the UAE?
Yes. We have worked with a UAE insurance broker for more than eight years, launched a credit card comparison platform, and run campaigns for fintech, remittance and personal finance apps. We work within the rules your compliance team sets and bring every claim to them before it goes live.
How do you handle compliance with the Central Bank, DFSA or ADGM?
Your compliance team has the final word. We build creative with that review in mind: no rates or offers we cannot back with a live product, no bank or card brand names in ad copy where platform rules forbid it, and clear approval steps before anything is published. We do not give regulatory advice.
What will a lead or application cost us?
It depends on the product, and the gap can be large. In insurance alone, motor, medical and marine leads cost very different amounts. We start from what a customer is worth to you, work back to what you can afford to pay for a lead, and set targets once the first weeks give us a real baseline.
How long before we see results?
Campaigns start bringing in leads in the first weeks, but costs are usually higher in the first one to two months while a new account learns. We plan for that and review every step of the funnel weekly, so you can see what is improving before the numbers settle.
Our customer data cannot leave the bank. Can you still optimise?
Yes. We track what happens on your site, such as sign ups, eligibility checks and applications started, and feed those back to Google and Meta. You keep the customer data. The campaigns still learn which ads bring in serious applicants.
Do you market fintech and finance apps?
Yes. We have run app install and sign up campaigns for fintech, remittance and personal finance apps, alongside lead generation for brokers and comparison platforms.
Which channels work best for financial products?
Google search brings people who are already looking, so it usually carries applications. Meta, Snapchat and LinkedIn build trust and reach people before they search. We split the budget by what each product needs and move it toward what is working.
Do you handle SEO, video and social as well as ads?
Yes. We run SEO so your product pages rank for the searches your ads target, produce explainer and animated video in house, and manage social from one shared content library, so the same pieces build your page and run as ads. Paid and organic work from the same plan.
A strategy call with a founder. We look at where your leads come from today and show you how we’d grow them.