The 2026 Benchmark Report
The first proprietary dataset on UAE real estate brokerage CPL benchmarks. UK leads at AED 131, Canada AED 188, Netherlands AED 233. Drawn from 1,537 campaign data points across 7 brokerages.
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UAE-based real estate brokerages are increasingly selling Dubai property to buyers who live abroad. The economics of acquiring those international buyers via paid media are well-defined but rarely published. This report puts numbers on them. Drawn from 1,537 campaign data points across 34 unique campaigns from 7 brokerages between July 2025 and April 2026, covering AED 497,646 in paid media spend and 3,544 leads generated.
Three headline benchmarks: UK property buyer leads at AED 131 median, Canada at AED 188, Netherlands at AED 233. We break down P25 and P75 spreads for each market, audience-type comparisons within the UK, the seasonal patterns that create bargain windows in October and November, and the creative fatigue cycle that pushes CPL up 37 percent across long-running campaigns. Every benchmark is drawn from at least 10 data points across at least 2 different brokerages.
Owners, marketing directors, and lead generation heads at UAE-based real estate brokerages running paid campaigns to international buyer markets. If you spend AED 10,000 or more per month on Meta or Google ads targeting overseas buyers, the benchmarks in this report should map to your campaigns directly.
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