The people behind Taking it Forward.

Campaigns, creative, websites and the software behind them. One team, pushing your brand forward with you.

Meet FDC

FDC was started by Faizan Riaz and Waleed Khan. One runs the numbers, one runs the story.

  • Faizan Riaz, Co-Founder of FDC
    Faizan RiazCo-Founder
    • 13+Years Experience
    • GoogleCertified
    • DigitalStrategist
  • Waleed Khan, Co-Founder of FDC
    Waleed KhanCo-Founder
    • 13+Years Experience
    • TVCDirector
    • CreativeDirector

  • FDC team with Vardhman Realty
  • FDC team reviewing a campaign brief in the office
  • FDC team with 7Emirates Real Estate
  • FDC team planning a property campaign around the table
  • FDC team with Alignneficient Health Consultancies
  • FDC team reviewing ad results on a laptop

campaigns in our dataset
4,196
clients worked with
300+
industries represented
17

UAE-led. Active across

  • Global
  • UAE
  • UK
  • US
  • Pakistan

FDC campaign dataset. Not a performance guarantee.

AED 3M+

10,000+

creative assets we ship every year.

2,500+

videos cut, edited and launched every year.

1,200+

AI-powered assets every year.

1,000+

Webpages we deliver every year.

A campaign, a shoot, a website. Each is one part of the journey.

See the work
  1. Understand the business.

    Start with the customer, the decision and what growth needs to mean.

  2. Connect the journey.

    Bring media, creative, websites, software and CRM into the same conversation.

  3. Learn from the outcome.

    Use qualification and sales feedback to inform the next decision.

LeadNudge CRM pipeline board: leads from Meta, Google and the website sorted into New Enquiry, Contacted, Quote Requested, Quote Sent and Negotiation, each with a lead score

And when the tool we need doesn’t exist, we build that too:

  • LeadNudge

    FDC’s multi-tenant CRM SaaS.

  • Drumbeat

    Cold email sequencing with email warmup built in.

  • FDC Portal

    An FDC product open-sourced on GitHub.

Explore LeadNudge

FDC in plain terms

A Dubai digital marketing agency built around qualified growth.

Forward Digital Consultancy (FDC) is a UAE-licensed digital marketing agency, co-founded by Faizan Riaz and Waleed Khan, with offices in Dubai and Karachi. It plans and runs paid media, SEO, social media, creative, video and websites for established businesses that need enquiries a sales team can close.

The founders each bring more than 12 years of experience, and the agency more than 10. That experience sits in a campaign dataset of 4,196 campaigns across 17 industries, which is what FDC plans budgets and targets from before a new campaign goes live.

The studio behind the campaigns produces 10,000+ creative assets every year, 2,500+ videos every year and 1,000+ webpages every year. See the work in the portfolio, or the results in the case studies.

Frequently asked questions

Who founded FDC?

Forward Digital Consultancy (FDC) was co-founded by Faizan Riaz and Waleed Khan. Each founder has more than 12 years of experience, and the agency has more than 10 years of agency experience behind it.

Where is FDC based?

FDC has offices in Dubai, at IFZA Business Park in Dubai Silicon Oasis, and in Karachi, where the delivery team is based. It trades in the UAE as Forward Digital Consultancy FZCO and in the UK through Forward Digital Consultancy Ltd.

Is FDC a Google Partner and Meta Business Partner?

Yes. FDC is a Google Partner and a Meta Business Partner.

What kind of businesses does FDC work with?

Mostly established, mid-sized businesses in the UAE that sell a considered purchase: real estate, finance and insurance, education, B2B and technology, travel, healthcare and consumer brands. FDC's campaign data covers 4,196 campaigns across 17 industries.

What makes FDC different from other Dubai agencies?

Media, creative, websites and CRM are run by one team, so the ad, the landing page and the follow-up are planned together and judged on qualified enquiries rather than clicks. FDC also builds its own tools, including LeadNudge, a CRM that feeds lead quality back to Meta and Google.

Let’s talk about what comes next.

A campaign, a shoot, a website or something we haven’t built yet. Tell us where you want to go, and we’ll show you how we’d get there.

Book a strategy callRead the case studies