Content Marketing Agency in Dubai
Content built to rank and to give a sales team something to send: blog posts, whitepapers, video scripts and social content.
Content marketing here means SEO-structured content built to compound organic traffic, not just a content calendar for its own sake.
Blog posts, whitepapers, video scripts and social content are each tied to a stage of the buyer journey and to the SEO keyword strategy behind the page they support.
Book a strategy callA blog post written without a target keyword and search intent in mind rarely ranks, regardless of how well it is written. Content strategy starts with the keyword gap analysis already run for SEO, and each piece is briefed against a specific intent, informational, comparison, or transactional, rather than written generically and optimised afterward.
Whitepapers and ebooks sit behind a form and feed the lead generation pipeline directly, which changes how they are written compared with a public blog post: the goal is depth and credibility that justifies the exchange of an email address, not search traffic. Case studies and thought leadership content serve the same purpose lower in the funnel, giving a prospect evidence to act on rather than a general pitch.
A content marketing agency plans, writes and distributes content that brings the right buyers to your site and gives your sales team something useful to send them. That covers blog posts and guides, service and landing page copy, case studies, whitepapers, video scripts and social content.
The plan comes first: which topics your buyers search for, which page each topic belongs on, and which service page each piece should lead to. Writing without that plan produces articles that compete with each other instead of ranking.
Good content lowers the cost of every other channel. Retargeting audiences built from people who read a guide convert better than cold audiences, and a sales team that can send a relevant case study shortens the conversation.
FDC writes content to the same standard it uses for ads: one clear point per piece, proof where there is proof, and a single next step.
Buyers now ask ChatGPT, Perplexity and Google's AI answers the questions they used to type into search. Content that answers a question directly under a clear heading, and names the brand and service plainly, is more likely to be quoted in those answers. FDC's GEO service covers this in more depth.
Book a strategy call- Blog & Article Writing
- SEO-structured articles that drive organic traffic.
- Whitepapers & E-books
- In-depth content for lead generation and thought leadership.
- Video Content Strategy
- Script writing and content planning for video marketing.
- Social Content
- Platform-specific content calendars and copywriting.
The steps the work runs through, in the order they happen.
01 / 04
Content Audit
Analyze existing content and identify gaps and opportunities.
02 / 04
Strategy
Develop content pillars, editorial calendar, and distribution plan.
03 / 04
Creation
Produce high-quality content aligned with SEO and business goals.
04 / 04
Distribute & Measure
Publish, promote, and track content performance.
Let’s talk it through over karak.
Book a strategy call. In Dubai, the karak’s on us. Online, bring your own.
Book a strategy callContent Marketing case studies
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Content Marketing work FDC has shipped
See the full portfolio
Finance and insuranceFinafyLaunching a UAE credit card comparison platform in a category where people stop listening at the word APR.
Home, health and fitnessAlignnEfficientWorkplace wellbeing made into a business case for HR leaders, with sourced figures and a live summit.
Beauty and fragranceLattafaLaunch key visuals, CGI ingredient scenes and a lifestyle shoot for three Lattafa fragrances, cut for every format they ran in.
Frequently asked questions
How often should we publish content?
We typically recommend 4-8 blog posts per month for consistent organic growth, supplemented by longer-form content quarterly.
What types of content do you create?
Blog posts and guides, service and landing page copy, case studies, whitepapers and ebooks, newsletters, video scripts and social content, each planned around a search intent or a stage of the sales process.
Do you write content in Arabic?
Yes. FDC writes in English and Arabic, adapting the message for each audience rather than translating word for word.
How do you measure content marketing results?
By what the content does for the business: rankings and organic traffic for the target topics, enquiries from content pages, and how often sales uses the content with prospects.
A strategy call with a founder. We look at where your leads come from today and show you how we’d grow them.