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  1. Home
  2. Cookie Policy

Cookie Policy

Which cookies this website uses, why we use them, how long they last and how you can control them.

Last updated 14 October 2026

On this page

  1. What cookies are
  2. How we use them
  3. Cookies we use
  4. How to control cookies
  5. More about your data
  6. Changes to this policy
  7. Contact

01What cookies are

Cookies are small text files a website stores in your browser. Similar technologies, such as pixels and local storage, work in the same way. They let a site remember your browser between pages and visits, and let analytics and advertising tools measure how the site is used.

02How we use them

  • Necessary: what the website needs to work and stay secure. These cannot be switched off on our side.
  • Analytics: Google Analytics and Microsoft Clarity show us which pages are read, how people move through the site and where it can be improved. Clarity can record how a page is used, such as clicks and scrolling, with form fields masked.
  • Advertising: the Meta Pixel measures whether our own ads on Facebook and Instagram lead to enquiries and lets us show our ads to people who have visited the site.

We do not use cookies to sell your data, and we do not run third-party advertising on this website.

03Cookies we use

CookieProviderPurposeDuration
_gaGoogle AnalyticsDistinguishes visitors to measure how the site is used.2 years
_ga_<ID>Google AnalyticsKeeps the state of a visit for analytics.2 years
_fbpMeta PixelMeasures visits from Meta ads and builds audiences for our own advertising.90 days
_fbcMeta PixelRecords the ad click that brought you to the site.90 days
_clckMicrosoft ClarityKeeps a Clarity user ID and preferences.1 year
_clskMicrosoft ClarityLinks page views into one session for usage reports.1 day
CLID, MUIDMicrosoft ClarityIdentify the browser across Microsoft services for Clarity reports.Up to 1 year

Names and durations are set by each provider and can change. The providers’ own policies give the current detail: Google, Meta and Microsoft Clarity.

04How to control cookies

  • Browser settings: every major browser lets you block or delete cookies. Blocking all cookies may stop some parts of the site from working.
  • Google Analytics: install the Google Analytics opt-out add-on.
  • Advertising: change your ad settings in your Google and Meta accounts.

05More about your data

How we use the personal data these tools collect, and your rights over it, is explained in our Privacy Policy.

06Changes to this policy

We update this policy when we add or remove a tool. The date at the top shows when it was last revised.

07Contact

Questions about cookies: info@fwddigi.com or +971 4 439 6279.

Related policies

  • Privacy Policy
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Forward Digital Consultancy, Taking It Forward

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Premises No: 55202-001, IFZA Business Park, DDP, Dubai Silicon Oasis, UAE+971 4 439 6279info@fwddigi.com

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