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Example Part of a brief for a made-up Dubai clinic. The business is not real.

Agency brief · Juniper Dental

Marketing brief: Juniper Dental

In short

We are a two-branch dental clinic in Dubai looking for an agency to bring in new patients for implants and aligners through Google and Meta, starting next month.

Objectives

From you
  • More booked consultations for implants and aligners
  • Fill weekday morning slots at the Jumeirah branch
  • Stop relying on walk-ins and referrals alone

Scope of work

From you
  • Google Ads for treatment searches
  • Meta ads to people near both branches
  • Landing pages for each treatment

How success is measured

Suggested
  • Booked consultations a month, target to agree
  • Cost per booked consultation
  • Show-up rate from ad enquiries

What we would like from you

    Questions we will ask

      Written with Brief My Agency by FDC, fwddigi.com/ae/free-marketing-tools/

      1. 01

        Answer a few questions

        Your goal, what you want done, budget and timing. Choices before typing, and Not sure is fine.

      2. 02

        Fill the gaps

        We ask back what an agency would ask you, and flag a goal the budget or timeline cannot reach.

      3. 03

        Send it anywhere

        A clean brief to copy or save as a PDF, questions to ask agencies, and a checklist to compare their replies.

      Rather talk it through first?

      Book a strategy call and we will shape the brief with you, and tell you honestly whether we are the right agency for it. In Dubai, the karak’s on us.

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