Free from FDC: Who’s My Customer?

Persona tools usually guess. We look first: your website, your competitors, what buyers search for and what they say in reviews, then tell you which parts are researched and which are assumed.

Example A persona for a made-up Dubai property brokerage. The person and the business are not real.

Primary buyer

Priya

Early 40s · Lives in London, buying in Dubai

A UK finance professional making her first overseas property investment, carefully.

“I want a Dubai flat that pays its way, but I cannot fly out every time I have a question.”

Needs to hear. Shortlisted projects, explained plainly, and a team she can reach from London.

At a glance

Assumed

Age

42

Nationality

British Indian

Family

Married, two school-age children

Income

Upper-middle, two salaries

Work

Finance manager, insurance

Languages

English, Hindi

The real problem

Assumed

She has savings working too slowly at home and no one she trusts on the ground in Dubai.

Goals

Assumed

Frustrations

Assumed

What drives them

Researched

Motivations

• A second income for the family
• Proving she chose well

Fears

• Handover delays
• Being sold to, not advised

Emotional triggers

• A payment plan that fits
• A friend who already bought

Values

• Doing her homework
• Straight answers

How they decide. Reads everything, asks her husband, then moves fast.

How they talk

Assumed

Tone that lands.

Objections, and what to say

Assumed

How they buy

Assumed

Research

Who else decides

Timeline

Buys when

Where to find them

Assumed

How to reach them

Assumed

1. 01

   Answer a few questions

   About two minutes, one question at a time, choices before typing. Not sure is always fine.

2. 02

   Watch the research

   We read your site and your competitors, check what buyers search for and what they say in reviews.

3. 03

   Share it with your team

   Every section marked researched or assumed, with sources. Edit it, copy it or save it as a PDF.