Travellers compare fares across several sites before they book, so a creative without a clear starting price is skipped.
02
The calendar never stops
Ramadan, summer, winter cruises and new routes each need their own creative, often with only days of notice.
03
Booking costs were climbing
Broad audiences were clicking but not booking, which pushed up the cost of every confirmed trip.
ExecutionHow the JasmyTrip campaign was planned, phase by phase.
Phase 01
Lead with the destination
Each ad puts one place and one reason to go up front, from the Thai islands to a tour of China.
Phase 02
Plan by season
Umrah packages, cruises and World Cup travel each ran on their own creative, timed to when people start planning.
Phase 03
Sell the service
Ads about luggage handled and hotels found answer the worry that stops people booking online.
Phase 04
Put the fare on screen
Films open on the destination and the starting fare, so the viewer knows at once whether it fits.
Lead with the destination
The solutionOne system, every format.
A yellow-and-blue system that any designer on the team can extend in an hour: big destination, bold fare, one button. It let JasmyTrip launch a new route at the speed the season demanded without the brand drifting.
Destinations, packages and cruises
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The creativeWhat went live.
The campaign creative made for JasmyTrip, in the formats it ran in. Video plays muted as it scrolls into view; tap for sound. Open any design to see it full size.
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ResultsWhat changed after launch.
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Individual case result for one regional travel agency, on Meta and Google. Not an industry benchmark.
Season-by-season paid social and search for an online travel agency, with creative built around one route, one price and one action. The work covered social media ads, google ads, video and motion and social media management.
What was the brief from JasmyTrip?
Travel demand moves with holidays, school breaks and religious seasons. JasmyTrip needed campaigns that kept pace with that calendar and kept the cost of each booking falling as volume grew. The campaign was built for the Pakistan and UAE market.
Why does the JasmyTrip creative look the way it does?
The first problem to solve was this: Travellers compare fares across several sites before they book, so a creative without a clear starting price is skipped. A yellow-and-blue system that any designer on the team can extend in an hour: big destination, bold fare, one button. It let JasmyTrip launch a new route at the speed the season demanded without the brand drifting.
Can FDC run a similar campaign for my travel business?
Yes. FDC is a Dubai digital marketing agency that plans, produces and runs social media ads, google ads, video and motion and social media management for travel brands. Book a strategy call and we will show you how we would approach your market and offer, using work like JasmyTrip as the starting point.
Launching something new?
Tell us what you are launching and who has to trust it first. We will map the teaser, the education and the offer, before a single ad is made.
