Buying in another country raises questions about trust, process and timing before price even comes up.
02
Two markets, two currencies
UK buyers think in pounds and Saudi buyers in riyals, and the creative had to do the same.
03
Too many brokers
Every Dubai brokerage targets the same investors with the same skyline.
ExecutionHow the Vardhman Realty campaign was planned, phase by phase.
Phase 01
Price in their currency
Saudi creative shows the starting price in riyals, so the buyer sees the step in their own terms.
Phase 02
Show the skyline
Films open on the Palm and the Dubai skyline before any price appears.
Phase 03
Ask for one thing
Every ad ends in a free consultation, so the sales team gets a conversation, not a download.
Price in their currency
The solutionOne system, every format.
White space, red accents and the QR code to book a call, so each ad looks like a calm, credible adviser rather than a sales flyer.
Arabic ads and films
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The creativeWhat went live.
The campaign creative made for Vardhman Realty, in the formats it ran in. Video plays muted as it scrolls into view; tap for sound. Open any design to see it full size.
Price-first ads and films in English and Arabic for a Dubai brokerage targeting UK and Saudi investors, each ending in a free consultation. The work covered social media ads, lead generation and video and motion.
What was the brief from Vardhman Realty?
Vardhman wanted qualified consultation bookings from investors abroad, not casual browsers, in two markets at once. The campaign was built for the UK and Saudi Arabia market.
Why does the Vardhman Realty creative look the way it does?
The first problem to solve was this: Buying in another country raises questions about trust, process and timing before price even comes up. White space, red accents and the QR code to book a call, so each ad looks like a calm, credible adviser rather than a sales flyer.
Can FDC run a similar campaign for my real estate business?
Yes. FDC is a Dubai digital marketing agency that plans, produces and runs social media ads, lead generation and video and motion for real estate brands. Book a strategy call and we will show you how we would approach your market and offer, using work like Vardhman Realty as the starting point.
Launching something new?
Tell us what you are launching and who has to trust it first. We will map the teaser, the education and the offer, before a single ad is made.
