MENA Ride-Hailing App
25%+ Cost-Per-Install Reduction for a MENA Ride-Hailing App
- Sector
- Ride-Hailing / Transportation
- Market
- MENA
- Channels
- Google Ads, Meta Ads
What we did, and why each part mattered.
01 / 04
Phase 1 Awareness
Broad reach campaigns across Meta to introduce the app to cold audiences, establish brand recognition, and build remarketing pools
02 / 04
Phase 2 Engagement
Mid-funnel content and creative designed to demonstrate the app's advantages over alternatives and overcome switching inertia
03 / 04
Phase 3 Conversion
Google Ads capturing high-intent searches from users actively looking for ride options, combined with retargeting of warm Meta audiences
04 / 04
CPI optimisation
Continuous bid and audience refinement across phases to drive acquisition cost down as the campaign matured
- 25%+Cost-per-install reduction
- 3Campaign phases
- Google + MetaChannels
Individual case result, not a benchmark · MENA · Ride-hailing app
What this means for your business
Build awareness before asking for installs
In a crowded category, people install the app they recognise. An awareness phase makes the conversion phase cheaper.
Run the funnel in phases
Awareness, engagement and conversion each get their own goal, audience and creative, instead of one campaign trying to do all three.
Watch cost per install weekly
Small weekly changes to bids, audiences and creative are what brought cost per install down by 25%+.
Related work from the portfolio
See the full portfolio
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Frequently asked questions
How do you reduce CPI for a ride-hailing app in MENA?
CPI reduction comes from three areas: better audience targeting (reaching users most likely to install and use), stronger creative (improving CTR and install rate), and improved landing/store page experience (conversion rate post-click). Multi-phase campaign structuring ensures spend is allocated to the most efficient stage at any given time.
Why run an awareness phase for an app?
Because people are more likely to install an app they already recognise. Awareness spend makes the later install campaigns cheaper, especially against well-known competitors.
Want results like these?
Tell us your market, your offer and what a qualified lead looks like for you. We’ll tell you which channels we would start with, and why.
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