People sending money home stay with the service they know unless someone they relate to recommends a change.
02
Every corridor differs
Canada to India and UK to Pakistan need different flags, currencies and language.
03
Setup feels slow
Most assume a new money app means long sign-up and ID checks.
ExecutionHow the LemFi campaign was planned, phase by phase.
Phase 01
Let creators explain
Creators speak to camera in the language their audience uses at home, with the promo code on screen.
Phase 02
One corridor per ad
Ads name the route and show both ends of it, so each one speaks to one community.
Phase 03
Make the offer simple
A free first transfer and a cashback code gave a concrete reason to install today.
Let creators explain
The solutionOne system, every format.
Bright, playful and loud on purpose: LemFi's own type and colours, with the two-minute promise in every frame.
Setup and corridor ads
01 / 0402 / 0403 / 0404 / 04
The creativeWhat went live.
The campaign creative made for LemFi, in the formats it ran in. Video plays muted as it scrolls into view; tap for sound. Open any design to see it full size.
Creator films in Urdu and English plus corridor-specific ads for a remittance app, aimed at diaspora audiences in the UK and Canada. The work covered social media ads, video and motion and app marketing.
What was the brief from LemFi?
LemFi wanted more installs and first transfers from specific corridors, with creative that felt native to each community. The campaign was built for the UK and Canada market.
Why does the LemFi creative look the way it does?
The first problem to solve was this: People sending money home stay with the service they know unless someone they relate to recommends a change. Bright, playful and loud on purpose: LemFi's own type and colours, with the two-minute promise in every frame.
Can FDC run a similar campaign for my finance and insurance business?
Yes. FDC is a Dubai digital marketing agency that plans, produces and runs social media ads, video and motion and app marketing for finance and insurance brands. Book a strategy call and we will show you how we would approach your market and offer, using work like LemFi as the starting point.
Launching something new?
Tell us what you are launching and who has to trust it first. We will map the teaser, the education and the offer, before a single ad is made.
