Dubai Mobile App
A Lean-Budget Launch Campaign for a Dubai App
- Sector
- Mobile App
- Market
- Dubai, UAE
- Channels
- Google UAC, Facebook, Instagram
What we did, and why each part mattered.
01 / 03
Google UAC
Used as the primary install driver, leveraging Google's machine learning to identify and convert the most likely installers across Search, Display, YouTube, and Play Store
02 / 03
Facebook and Instagram
Deployed for audience engagement and brand familiarity keeping the app visible and top-of-mind to drive repeat consideration and activate word-of-mouth
03 / 03
Creative optimisation
Continuous iteration on ad assets within UAC to feed Google's algorithm the highest-performing inputs
- Google UACMain channel
- App installsCampaign objective
- LeanLaunch budget
Individual case result for one client, market and period. Not an industry benchmark.
What this means for your business
Start where intent is cheapest
Google App Campaigns reach people searching and browsing the app store, which suits a launch on a lean budget.
Let Meta build awareness
Facebook and Instagram add reach among people who do not know the app exists yet.
Change creative with the data
On a small budget, dropping weak creative quickly is the fastest way to lower costs.
Related work from the portfolio
See the full portfolio
Technology and appsForgeFlexAn app studio sold on speed to prototype, through case ads, product films and a fixed-price offer.
Finance and insuranceLemFiCreator-led remittance ads for diaspora audiences, built around one promise: set up your account in under two minutes.
Finance and insuranceFinafyLaunching a UAE credit card comparison platform in a category where people stop listening at the word APR.
Frequently asked questions
Is Google UAC or Meta better for app marketing in Dubai?
Both serve different functions. Google UAC is typically the most efficient channel for driving installs from users who are actively in-market. Meta is better for building awareness and reaching users who aren't searching yet. A hybrid approach consistently outperforms either in isolation.
Can you launch an app on a small budget?
Yes, by focusing on one or two channels, starting with Google App Campaigns, and cutting weak creative fast. Scale comes once the cost per install is proven.
Want results like these?
Tell us your market, your offer and what a qualified lead looks like for you. We’ll tell you which channels we would start with, and why.
Book a strategy callAll case studies