A new brand in a category owned by banks, with no followers, no reviews and no reason yet for anyone to trust its comparisons.
02
The product is hard to explain
APR, grace periods and FX fees decide what a card really costs, and they are exactly the terms people scroll past.
03
Every claim is regulated
Banks set strict rules on how their cards, offers and rates may be advertised, so copy that worked creatively still had to clear compliance.
ExecutionHow the Finafy campaign was planned, phase by phase.
Phase 01
Lead with the question
Ads open on the moment someone is offered a card and suggest a second opinion before they apply.
Phase 02
Teach the terms
Explainer ads take one idea at a time, from cashback that is not what it seems to the cost of a card that does not fit.
Phase 03
Lead with the offer
Offer-led posts put cashback deals in front of people already comparing, with one action: compare on Finafy.
Phase 04
Show the product
Ads and films show the comparison tool itself, so the last step before applying is seeing how simple it is.
Lead with the question
The solutionOne system, every format.
One visual system carried every format: deep blue, a single glowing light source and the card held in hand. It made a regulated, number-heavy subject look calm, and it let a ad post, a carousel slide and a reel read as the same brand at a glance.
The explainer series
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The creativeWhat went live.
The campaign creative made for Finafy, in the formats it ran in. Video plays muted as it scrolls into view; tap for sound. Open any design to see it full size.
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ResultsWhat changed after launch.
0123456789012345678901234567890123456789xDaily applications in under a month after launch
012345678901234567890123456789012345678901234567890123456789012345678901234567890123456789012345678901234567890123456789012345678901234567890123456789,012345678901234567890123456789012345678901234567890123456789012345678901234567890123456789012345678901234567890123456789Social audience, grown from about 700
Individual case result for one UAE credit card comparison platform. Not an industry benchmark.
Teaser to launch for a new UAE comparison platform. Education first, offers second, and every claim checked against bank advertising rules. The work covered social media management, social media ads, google ads, video and motion and content marketing.
What was the brief from Finafy?
Finafy came to FDC before launch with a working product and no audience. The job was to build one from nothing, then turn it into applications through the platform as soon as it went live. The campaign was built for the UAE market.
Why does the Finafy creative look the way it does?
The first problem to solve was this: A new brand in a category owned by banks, with no followers, no reviews and no reason yet for anyone to trust its comparisons. One visual system carried every format: deep blue, a single glowing light source and the card held in hand. It made a regulated, number-heavy subject look calm, and it let a ad post, a carousel slide and a reel read as the same brand at a glance.
Can FDC run a similar campaign for my finance and insurance business?
Yes. FDC is a Dubai digital marketing agency that plans, produces and runs social media management, social media ads, google ads, video and motion and content marketing for finance and insurance brands. Book a strategy call and we will show you how we would approach your market and offer, using work like Finafy as the starting point.
Launching something new?
Tell us what you are launching and who has to trust it first. We will map the teaser, the education and the offer, before a single ad is made.
