UAE E-Commerce Platform
2 to 3 Million People Reached in a MENA E-Commerce Brand Campaign
- Sector
- E-Commerce
- Market
- UAE
- Channels
- Meta Ads
What we did, and why each part mattered.
01 / 04
Campaign concept
A brand narrative that differentiated the platform from commodity e-commerce by connecting the brand to customer aspirations
02 / 04
Full-funnel Meta strategy
Top-of-funnel awareness to build brand recognition, mid-funnel engagement to nurture interest, and bottom-of-funnel conversion campaigns to drive purchase
03 / 04
High-ticket product focus
Specific campaign assets developed for the platform's premium product categories, targeting buyers with the intent and means to purchase high-value items
04 / 04
Audience layering
Combining interest-based targeting, custom audiences, and lookalikes to reach the most valuable segments efficiently
- 2 to 3MTotal Reach
- SignificantBrand Awareness Uplift
- IncreasedHigh-Ticket Sales
Individual case result for one client, market and period. Not an industry benchmark.
What this means for your business
Run a brand campaign, not just sales ads
A recognisable campaign concept made every later ad cheaper, because shoppers had already seen the brand.
Focus on high-ticket products
Pushing higher-value products raised revenue per sale while the brand campaign built reach.
Layer audiences
Reach, engagement and purchase audiences each got their own message, moving shoppers toward buying.
Related work from the portfolio
See the full portfolio
Beauty and fragranceAlix Avien ParisProduct-hero sale creative and short films for a beauty brand, built to sell from the first frame.
Beauty and fragranceLattafaLaunch key visuals, CGI ingredient scenes and a lifestyle shoot for three Lattafa fragrances, cut for every format they ran in.
Beauty and fragranceArd Al ZaafaranLaunch films for new fragrances, shot as texture and light rather than as bottles on a table.
Frequently asked questions
Should UAE e-commerce brands run brand campaigns or conversion campaigns?
Both. Brand campaigns build the recognition and trust needed for conversion campaigns to work efficiently. Without brand investment, conversion campaigns face higher CPAs as audiences have no prior familiarity with the brand. The optimal mix depends on the brand's current awareness level and growth stage.
What did the e-commerce brand campaign achieve?
The campaign reached 2 to 3 million people across MENA, built brand recognition and increased sales of high-ticket products. It is an individual result for one platform, not a benchmark.
Want results like these?
Tell us your market, your offer and what a qualified lead looks like for you. We’ll tell you which channels we would start with, and why.
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