Every brand shows a model and a product; few show the product well.
02
Sales need urgency
Seasonal sales only work if the offer is instantly clear.
03
Spend must pay back
E-commerce ads have to return more than they cost.
ExecutionHow the Alix Avien Paris campaign was planned, phase by phase.
Phase 01
Make the product the hero
Each ad stages one product on its own set.
Phase 02
Run the sale
Sale creative leads with the discount and the product, nothing else.
Phase 03
Move with film
Short films carry the sale into the feed.
Make the product the hero
The solutionOne system, every format.
Soft sky and stone sets for the products, bold red for the sale, so everyday and promotional creative never confuse.
Product and sale ads
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The creativeWhat went live.
The campaign creative made for Alix Avien Paris, in the formats it ran in. Video plays muted as it scrolls into view; tap for sound. Open any design to see it full size.
0:20
ResultsWhat changed after launch.
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Individual case result for one UAE beauty e-commerce brand. Not an industry benchmark.
Sale campaigns, product ads and short films for a beauty brand's UAE online store, run on Google and Meta. The work covered e-commerce marketing, social media ads, google ads and video and motion.
What was the brief from Alix Avien Paris?
Alix Avien wanted its UAE online store to sell profitably, with creative that makes each product the hero. The campaign was built for the UAE market.
Why does the Alix Avien Paris creative look the way it does?
The first problem to solve was this: Every brand shows a model and a product; few show the product well. Soft sky and stone sets for the products, bold red for the sale, so everyday and promotional creative never confuse.
Can FDC run a similar campaign for my beauty and fragrance business?
Yes. FDC is a Dubai digital marketing agency that plans, produces and runs e-commerce marketing, social media ads, google ads and video and motion for beauty and fragrance brands. Book a strategy call and we will show you how we would approach your market and offer, using work like Alix Avien Paris as the starting point.
Launching something new?
Tell us what you are launching and who has to trust it first. We will map the teaser, the education and the offer, before a single ad is made.
