ExecutionHow the Ard Al Zaafaran campaign was planned, phase by phase.
Phase 01
Show the notes
Fruit, flowers and textures stand in for the scent.
Phase 02
Reveal the bottle
The bottle arrives as the answer, lit like jewellery.
Show the notes
The solutionOne system, every format.
Gold, water and slow motion, letting the scent's notes tell the story.
Selected Ard Al Zaafaran creative
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The creativeWhat went live.
The campaign creative made for Ard Al Zaafaran, in the formats it ran in. Video plays muted as it scrolls into view; tap for sound. Open any design to see it full size.
Launch films for new fragrances that sell a mood rather than a bottle. The work covered video and motion.
What was the brief from Ard Al Zaafaran?
Ard Al Zaafaran wanted launch films that convey how each new scent feels, fast enough to land in the first seconds of a feed. The campaign was built for the UAE market.
Why does the Ard Al Zaafaran creative look the way it does?
The first problem to solve was this: A fragrance has to be felt through visuals. Gold, water and slow motion, letting the scent's notes tell the story.
Can FDC run a similar campaign for my beauty and fragrance business?
Yes. FDC is a Dubai digital marketing agency that plans, produces and runs video and motion for beauty and fragrance brands. Book a strategy call and we will show you how we would approach your market and offer, using work like Ard Al Zaafaran as the starting point.
Launching something new?
Tell us what you are launching and who has to trust it first. We will map the teaser, the education and the offer, before a single ad is made.
