A fragrance is sold on a feeling, so the image has to carry the notes, the mood and the price point on its own.
02
Three launches, three identities
Fahad, Khamrah Waha and the floral launch each needed a world that could not be mistaken for the others.
03
One idea, every format
The same hero had to hold up at 1.91:1, 1:1, 4:5 and 9:16, from a wide display banner to a full-screen story.
ExecutionHow the Lattafa campaign was planned, phase by phase.
Phase 01
Give each scent a world
Fahad sits on a black panther at golden hour. Khamrah Waha stands in a desert oasis under lightning, with the line "Charge your oasis". The floral launch floats in pink cloud and violets.
Phase 02
Build the notes in CGI
Ingredient scenes put the notes beside the bottle: orange and white florals for Fahad, iris and cucumber on driftwood for Khamrah Waha.
Phase 03
Put the bottle in a hand
A lifestyle shoot in blue linen, among desert courtyards and drapes, shows Khamrah Waha worn and shared rather than displayed.
Phase 04
Cut for every placement
Each Fahad key visual was delivered at 1.91:1, 1:1, 4:5 and 9:16, recomposed for each frame rather than cropped.
Phase 05
Move it on the big screen
Short CGI films took Fahad to an airport screen and Khamrah Waha to a wide outdoor LED.
Give each scent a world
The solutionOne system, every format.
One hero scene per fragrance instead of a packshot, carried through ingredient visuals and photography, so each launch reads as a single campaign wherever it appears.
Fahad, Khamrah Waha and the floral launch
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The creativeWhat went live.
The campaign creative made for Lattafa, in the formats it ran in. Video plays muted as it scrolls into view; tap for sound. Open any design to see it full size.
Launch key visuals, CGI films for airport and outdoor screens, ingredient scenes and a lifestyle shoot for three Lattafa fragrances. The work covered content marketing, social media management, social media ads and video and motion.
What was the brief from Lattafa?
Each new fragrance needed its own launch imagery: a hero visual that says what the scent is before anyone smells it, ready to run as a billboard, a feed post and a story without losing the bottle. The campaign was built for the UAE market.
Why does the Lattafa creative look the way it does?
The first problem to solve was this: A fragrance is sold on a feeling, so the image has to carry the notes, the mood and the price point on its own. One hero scene per fragrance instead of a packshot, carried through ingredient visuals and photography, so each launch reads as a single campaign wherever it appears.
Can FDC run a similar campaign for my beauty and fragrance business?
Yes. FDC is a Dubai digital marketing agency that plans, produces and runs content marketing, social media management, social media ads and video and motion for beauty and fragrance brands. Book a strategy call and we will show you how we would approach your market and offer, using work like Lattafa as the starting point.
Launching something new?
Tell us what you are launching and who has to trust it first. We will map the teaser, the education and the offer, before a single ad is made.
