A fragrance is sold on a feeling, so the film has to carry the notes and the mood on its own, with no voiceover and no copy to lean on.
02
Two launches, two identities
Fahad and Khamrah Waha each needed a world that could not be mistaken for the other.
03
One idea, every panel
The same film had to hold up at 9:16 and 4:5, and again on screens as wide as 3024 by 1008.
ExecutionHow the Lattafa campaign was planned, phase by phase.
Phase 01
Give each scent a world
Khamrah Waha stands in a desert oasis under lightning, the bottle pouring into the water. Fahad sits on a black panther at golden hour.
Phase 02
Build the notes in CGI
An ingredient film puts the notes beside the bottle, iris and cucumber on driftwood against open sky, so the scent is shown rather than described.
Phase 03
Move it on the big screen
Every film was mastered for each panel in the plan, from a vertical airport screen to a giant mall board and a facade ribbon.
Give each scent a world
The solutionOne system, every format.
One hero scene per fragrance instead of a packshot, carried through the CGI ingredient film, so each launch reads as a single campaign wherever it appears.
Selected Lattafa creative
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The creativeWhat went live.
The campaign creative made for Lattafa, in the formats it ran in. Video plays muted as it scrolls into view; tap for sound. Open any design to see it full size.
Three launch films for Lattafa fragrances, each delivered in every screen ratio the media plan needed. The work covered content marketing, social media management, social media ads and video and motion.
What was the brief from Lattafa?
Each new fragrance needed a film that says what the scent is before anyone smells it, ready to run on a vertical airport panel, a giant mall board and a facade ribbon without losing the bottle. The campaign was built for the UAE market.
Why does the Lattafa creative look the way it does?
The first problem to solve was this: A fragrance is sold on a feeling, so the film has to carry the notes and the mood on its own, with no voiceover and no copy to lean on. One hero scene per fragrance instead of a packshot, carried through the CGI ingredient film, so each launch reads as a single campaign wherever it appears.
Can FDC run a similar campaign for my beauty and fragrance business?
Yes. FDC is a Dubai digital marketing agency that plans, produces and runs content marketing, social media management, social media ads and video and motion for beauty and fragrance brands. Book a strategy call and we will show you how we would approach your market and offer, using work like Lattafa as the starting point.
Launching something new?
Tell us what you are launching and who has to trust it first. We will map the teaser, the education and the offer, before a single ad is made.
