MENA Fintech App
Multi-Platform User Acquisition for a MENA Fintech App
- Sector
- Fintech
- Market
- UAE & MENA
- Channels
- Facebook, Instagram, Google, YouTube
What we did, and why each part mattered.
01 / 05
Platform diversification
Running simultaneous campaigns across Facebook, Instagram, Google UAC, and YouTube to find the most efficient acquisition channels
02 / 05
Creative testing at scale
Iterative testing of ad formats, messaging angles, and visuals to identify the highest-converting combinations
03 / 05
Audience segmentation
Building distinct audience sets for different user profiles separating financial-service-savvy early adopters from broader consumer segments
04 / 05
Funnel optimisation
Tracking post-install behaviour to feed registration and activation signals back into the platforms, improving targeting quality over time
05 / 05
CPI management
Continuous bid strategy optimisation to drive down cost per install as algorithmic learning accumulated
- 4Ad platforms run in parallel
- UAE and MENAMarkets
- RegistrationsOptimised for, not installs alone
Individual case result for one client, market and period. Not an industry benchmark.
What this means for your business
Optimise for registrations, not installs
An install is not a customer. Campaigns that optimise for the registration step bring in users who complete sign-up.
Spread across platforms
Running four ad platforms in parallel stops one platform's rising costs from setting the price of growth.
Test creative constantly
In fintech, the message that earns trust changes by audience. Testing at scale finds it faster.
Related work from the portfolio
See the full portfolio
Finance and insuranceFinafyLaunching a UAE credit card comparison platform in a category where people stop listening at the word APR.
Finance and insuranceLemFiCreator-led remittance ads for diaspora audiences, built around one promise: set up your account in under two minutes.
Finance and insuranceeSanadMotor and health insurance ads in English and Arabic that open on the mistake, then make the quote feel instant.
Frequently asked questions
What is a good CPI for a fintech app in the UAE?
There is no reliable single number. Cost per install moves with the platform, the audience, the creative and the season, so FDC does not quote a target. What keeps it competitive is strong creative, precise audience targeting and continuous optimisation, not budget alone.
Which platform is best for fintech app marketing in Dubai?
A multi-platform approach consistently outperforms single-channel strategies for app marketing. Google UAC is strong for high-intent users, while Meta is effective for building broad awareness and reaching users who haven't yet discovered the category.
How do you lower acquisition cost for a fintech app?
Optimise for the in-app event that matters, such as a completed registration, test many creative angles, segment audiences and spread spend across several platforms so no single one sets the price.
Want results like these?
Tell us your market, your offer and what a qualified lead looks like for you. We’ll tell you which channels we would start with, and why.
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