Most people expect forms, calls and waiting, so they leave it until renewal forces them.
02
Two audiences, two languages
Arabic and English speakers respond to different tone and imagery, and both had to be served.
03
Every insurer says cheaper
Price claims alone do not separate one provider from the next.
ExecutionHow the eSanad campaign was planned, phase by phase.
Phase 01
Open on the mistake
Films start on the moment it goes wrong, then show how the right cover would have changed it.
Phase 02
Split by product
Motor and health ran as separate campaigns with their own hooks, from cover for new car brands to family medical plans.
Phase 03
Warn before it happens
Warning-led ads list what a weak policy leaves out, so the reader checks their cover before they need it.
Open on the mistake
The solutionOne system, every format.
Purple, clean and fast: every frame carries the eSanad mark and one promise, a quote in seconds, so the brand reads the same in a film, a feed post or a search result.
Motor, health and workplace cover
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The creativeWhat went live.
The campaign creative made for eSanad, in the formats it ran in. Video plays muted as it scrolls into view; tap for sound. Open any design to see it full size.
Motor and health insurance campaigns in English and Arabic, built to make a digital quote feel faster than the paperwork people expect. The work covered social media ads, google ads and video and motion.
What was the brief from eSanad?
eSanad wanted more people to start a quote online, in two languages, across two very different products: car cover and medical cover. The campaign was built for the UAE market.
Why does the eSanad creative look the way it does?
The first problem to solve was this: Most people expect forms, calls and waiting, so they leave it until renewal forces them. Purple, clean and fast: every frame carries the eSanad mark and one promise, a quote in seconds, so the brand reads the same in a film, a feed post or a search result.
Can FDC run a similar campaign for my finance and insurance business?
Yes. FDC is a Dubai digital marketing agency that plans, produces and runs social media ads, google ads and video and motion for finance and insurance brands. Book a strategy call and we will show you how we would approach your market and offer, using work like eSanad as the starting point.
Launching something new?
Tell us what you are launching and who has to trust it first. We will map the teaser, the education and the offer, before a single ad is made.
