UAE Real Estate Brokerage
A Full-Funnel Paid Media Launch for a Dubai Real Estate Brokerage
- Sector
- Real Estate
- Market
- Dubai, UAE
- Channels
- Meta Ads, Google Ads
- Duration
- 3 Months
What we did, and why each part mattered.
01 / 05
Audience architecture
Lookalike audiences built from high-value buyer data, layered with income, location, and interest signals specific to the Dubai property market
02 / 05
Intent-based search targeting
Google campaigns capturing buyers actively searching for properties in Dubai and the wider UAE
03 / 05
Retargeting sequences
Multi-touch remarketing to re-engage warm audiences who had shown interest but not yet converted
04 / 05
Creative by persona
Ad creatives developed for different buyer profiles investors, end-users, off-plan buyers each with tailored messaging
05 / 05
Signal optimisation
Continuous refinement of data streams to the ad accounts to improve algorithmic targeting over time
- Meta + GooglePaid channels, run as one funnel
- Persona-ledCreative for investors, end-users and off-plan buyers
- 3 monthsEngagement period
Individual case result for one client, market and period. Not an industry benchmark.
What this means for your business
Run Meta and Google as one funnel
Search catches buyers already looking; Meta reaches investors who are not searching yet. Planned together, each channel feeds the other's retargeting.
Write creative for each buyer type
Investors, end-users and off-plan buyers want different things. One ad for all three speaks clearly to none of them.
Judge ads on sales, not leads
A brokerage's ads should be measured by viewings and deals in the CRM, not by the number of forms submitted.
Related work from the portfolio
See the full portfolio
Real estateMarda Real EstateOff-plan Dubai apartments marketed to UK and Dutch buyers, with creative written natively in each language.
Real estateVardhman RealtyDubai property sold to UK and Saudi investors, in English and Arabic, with price-first creative and a consultation as the one call to action.
Real estateSpace and PlaceSharjah townhouses and villas sold on the payment plan, because 10% to book is the number that moves buyers.
Frequently asked questions
How should a Dubai brokerage judge its paid ads?
By how cleanly the funnel moves from ad click to sales conversation, not by a headline return figure. FDC does not publish a target ROAS, because the right number depends on the properties sold and the sales process. What moves it is tight audience segmentation, creative written for each buyer type, and tracking that follows a lead through to the sales team.
How much should a Dubai real estate agency spend on ads?
It depends on the property value and the sales target. FDC sets a budget after looking at the developments being sold and how many qualified conversations the sales team can handle. How efficiently the budget is managed matters more than its size.
Which platform works better for real estate in UAE Meta or Google?
Both serve different roles. Google captures active intent (buyers searching now), while Meta builds pipeline by reaching buyers who aren't searching yet. A combined strategy consistently outperforms either channel alone.
Want results like these?
Tell us your market, your offer and what a qualified lead looks like for you. We’ll tell you which channels we would start with, and why.
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