Ads translated word for word from English feel wrong to a Dutch reader and lose trust.
02
Off-plan needs explaining
Buyers abroad want to know why off-plan, what the payment plan is and what the return looks like.
03
Long decision cycle
Investors rarely act on a first ad; they need several reasons over weeks.
ExecutionHow the Marda Real Estate campaign was planned, phase by phase.
Phase 01
Write per market
Dutch creative was written in Dutch with euro prices, not translated from English.
Phase 02
Answer the doubt
Ads ask the hesitant investor directly what is holding them back, in their own language.
Phase 03
Show the move
Films walk through new communities with lakes and green views, so the decision feels like a life choice.
Write per market
The solutionOne system, every format.
Navy and gold with real project imagery and a single price, set out differently for each market but recognisably one brand.
Dutch ads and films
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The creativeWhat went live.
The campaign creative made for Marda Real Estate, in the formats it ran in. Video plays muted as it scrolls into view; tap for sound. Open any design to see it full size.
Native-language creative and films for a Dubai brokerage selling off-plan apartments to European investors. The work covered social media ads, lead generation and video and motion.
What was the brief from Marda Real Estate?
Marda wanted consultation requests from investors in the UK and the Netherlands, each spoken to in their own language. The campaign was built for the UK and Netherlands market.
Why does the Marda Real Estate creative look the way it does?
The first problem to solve was this: Ads translated word for word from English feel wrong to a Dutch reader and lose trust. Navy and gold with real project imagery and a single price, set out differently for each market but recognisably one brand.
Can FDC run a similar campaign for my real estate business?
Yes. FDC is a Dubai digital marketing agency that plans, produces and runs social media ads, lead generation and video and motion for real estate brands. Book a strategy call and we will show you how we would approach your market and offer, using work like Marda Real Estate as the starting point.
Launching something new?
Tell us what you are launching and who has to trust it first. We will map the teaser, the education and the offer, before a single ad is made.
