A seven-figure price stops many buyers before they see the plan that makes it possible.
02
Sharjah is less familiar
Investors who know Dubai often need a reason to look next door.
03
Launches are short
Pre-launch windows reward speed, so ads had to bring enquiries quickly.
ExecutionHow the Space and Place campaign was planned, phase by phase.
Phase 01
Lead with the plan
Ads open on the down payment and the payment split before the full price.
Phase 02
Make Sharjah the reason
Ads position Sharjah as a market worth investing in, with clear starting prices.
Phase 03
Write for Arabic buyers
Arabic versions carry the same offer and a call to book with an adviser.
Lead with the plan
The solutionOne system, every format.
Warm sunset photography, navy type and one call to action: talk to an adviser.
Launch ads and film
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The creativeWhat went live.
The campaign creative made for Space and Place, in the formats it ran in. Video plays muted as it scrolls into view; tap for sound. Open any design to see it full size.
Films and ads for Sharjah townhouses and villas that lead with the payment plan, because that is what decides whether a buyer can act now. The work covered social media ads, lead generation and video and motion.
What was the brief from Space and Place?
Space and Place needed calls booked with its advisers from buyers ready to commit to a new Sharjah project. The campaign was built for the UAE market.
Why does the Space and Place creative look the way it does?
The first problem to solve was this: A seven-figure price stops many buyers before they see the plan that makes it possible. Warm sunset photography, navy type and one call to action: talk to an adviser.
Can FDC run a similar campaign for my real estate business?
Yes. FDC is a Dubai digital marketing agency that plans, produces and runs social media ads, lead generation and video and motion for real estate brands. Book a strategy call and we will show you how we would approach your market and offer, using work like Space and Place as the starting point.
Launching something new?
Tell us what you are launching and who has to trust it first. We will map the teaser, the education and the offer, before a single ad is made.
