ExecutionHow the AlignnEfficient campaign was planned, phase by phase.
Phase 01
Lead with the gain
Ads link wellness programmes to productivity and lower absence.
Phase 02
Make the case for Dubai
Carousels position Dubai as a hub for workplace wellbeing.
Phase 03
Promote the summit
Event creative promoted the live summit and thanked the people who came.
Lead with the gain
The solutionOne system, every format.
Purple and orange with clear sourcing on every figure.
Business case ads
01 / 0402 / 0403 / 0404 / 04
The creativeWhat went live.
The campaign creative made for AlignnEfficient, in the formats it ran in. Video plays muted as it scrolls into view; tap for sound. Open any design to see it full size.
Sourced-figure ads, carousels and event promotion for a health consultancy speaking to HR leaders. The work covered social media management, content marketing and video and motion.
What was the brief from AlignnEfficient?
AlignnEfficient wanted to reach HR and business leaders and promote its wellbeing summit. The campaign was built for the UAE and UK market.
Why does the AlignnEfficient creative look the way it does?
The first problem to solve was this: Leaders see it as a perk, not an investment. Purple and orange with clear sourcing on every figure.
Can FDC run a similar campaign for my home, health and fitness business?
Yes. FDC is a Dubai digital marketing agency that plans, produces and runs social media management, content marketing and video and motion for home, health and fitness brands. Book a strategy call and we will show you how we would approach your market and offer, using work like AlignnEfficient as the starting point.
Launching something new?
Tell us what you are launching and who has to trust it first. We will map the teaser, the education and the offer, before a single ad is made.
