ExecutionHow the Cloudways campaign was planned, phase by phase.
Phase 01
Rebuild the interface
The interface was recreated in motion so every step is crisp.
Phase 02
Guide the eye
Movement leads the viewer from one action to the next.
Rebuild the interface
The solutionOne system, every format.
Brand purple, clean windows and a single cursor guiding the story.
Selected Cloudways creative
01 / 01
The creativeWhat went live.
The campaign creative made for Cloudways, in the formats it ran in. Video plays muted as it scrolls into view; tap for sound. Open any design to see it full size.
An interface-led motion piece showing a product task step by step. The work covered video and motion.
What was the brief from Cloudways?
The brief was a short explainer that shows a task inside the product clearly enough to follow on a phone, without a voice telling the viewer where to look. The campaign was built for the Global market.
Why does the Cloudways creative look the way it does?
The first problem to solve was this: Raw screen captures lose viewers quickly. Brand purple, clean windows and a single cursor guiding the story.
Can FDC run a similar campaign for my technology and apps business?
Yes. FDC is a Dubai digital marketing agency that plans, produces and runs video and motion for technology and apps brands. Book a strategy call and we will show you how we would approach your market and offer, using work like Cloudways as the starting point.
Launching something new?
Tell us what you are launching and who has to trust it first. We will map the teaser, the education and the offer, before a single ad is made.
