Technology and apps
Smart homes, sold as a feeling, not a spec sheet.
Lifestyle ads for a UAE smart home company, focused on comfort over hardware.
- Sector
- Technology and apps
- Market
- UAE
- Scope
- Social and paid ads
- Channels
- Social media management, Social media ads
The brand
The problemThree things stood in the way.
Tech feels complicated
Homeowners fear complex setups.
Specs do not sell
Feature lists do not explain the benefit.
Premium positioning
The brand needed to feel high end.
ExecutionHow the Neoteric Solutions campaign was planned, phase by phase.
- Phase 01
Show the moment
Creative shows a room changing mood at a touch.
- Phase 02
Show the control
A single panel stands in for the whole system.
- Phase 03
Make it conversational
Voice control is shown as everyday speech.
The solutionOne system, every format.
Low light, deep greens and blues, and one line of copy per frame.
Lifestyle ads
The creativeWhat went live.
The campaign creative made for Neoteric Solutions, in the formats it ran in. Video plays muted as it scrolls into view; tap for sound. Open any design to see it full size.
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Frequently asked questions
What did FDC do for Neoteric Solutions?
Lifestyle ads for a UAE smart home company, focused on comfort over hardware. The work covered social media management and social media ads.
What was the brief from Neoteric Solutions?
Neoteric wanted homeowners to picture living with automation. The campaign was built for the UAE market.
Why does the Neoteric Solutions creative look the way it does?
The first problem to solve was this: Homeowners fear complex setups. Low light, deep greens and blues, and one line of copy per frame.
Can FDC run a similar campaign for my technology and apps business?
Yes. FDC is a Dubai digital marketing agency that plans, produces and runs social media management and social media ads for technology and apps brands. Book a strategy call and we will show you how we would approach your market and offer, using work like Neoteric Solutions as the starting point.
Launching something new?
Tell us what you are launching and who has to trust it first. We will map the teaser, the education and the offer, before a single ad is made.
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