Technology and apps

Great digital products need solid engineering behind them.

A short motion explainer and ads for a development brand speaking to founders and product teams.

Sector
Technology and apps
Market
Global
Scope
Social content
Channels
Video and motion, Social media management

The brand

The problemThree things stood in the way.

  1. Backend is invisible

    Founders see the interface, not the engine behind it.

  2. Technical topics bore

    Engineering content struggles to hold attention.

  3. Proof of expertise

    The brand needed to sound like engineers, not marketers.

ExecutionHow the CollabEz campaign was planned, phase by phase.

  1. Phase 01

    Point to the engine

    Ads make the case that great digital products need solid engineering behind them.

    CollabEz: Point to the engine

The solutionOne system, every format.

Deep purple and bold yellow type, animated like an interface.

Selected CollabEz creative

CollabEz carousel slide 1

The creativeWhat went live.

The campaign creative made for CollabEz, in the formats it ran in. Video plays muted as it scrolls into view; tap for sound. Open any design to see it full size.

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Frequently asked questions

What did FDC do for CollabEz?

A short motion explainer and ads for a development brand speaking to founders and product teams. The work covered video and motion and social media management.

What was the brief from CollabEz?

CollabEz wanted content that showed real technical depth to founders and product owners, and gave them a reason to talk to engineers before their app ran into trouble. The campaign was built for the Global market.

Why does the CollabEz creative look the way it does?

The first problem to solve was this: Founders see the interface, not the engine behind it. Deep purple and bold yellow type, animated like an interface.

Can FDC run a similar campaign for my technology and apps business?

Yes. FDC is a Dubai digital marketing agency that plans, produces and runs video and motion and social media management for technology and apps brands. Book a strategy call and we will show you how we would approach your market and offer, using work like CollabEz as the starting point.

Launching something new?

Tell us what you are launching and who has to trust it first. We will map the teaser, the education and the offer, before a single ad is made.

Book a strategy callFull portfolio